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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Ghalia BOUSTANI, PhD. Acknowledging the power of technology .

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New brand manager appointed at Mighty Fine Confectionery to inject creativity into the honeycomb manufacturer

Retail Times

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

As a small business owner, managing supply chain issues is nothing new. From delays in delivery to running out of stock at critical times, supply chain issues can cause major headaches for small businesses. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently.

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Bluestar Revives Justice as Online-Only Retailer, Plans to Expand Tween Brand into Tech, Home

Retail TouchPoints

The tween retailer shuttered its remaining brick-and-mortar locations in late 2020 — which had numbered 2,800 at the brand’s peak — following the bankruptcy of parent company Ascena Retail Group. Justice has returned as an online-only retailer with the launch of its new ecommerce site, ShopJustice.com.

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Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

Retail TouchPoints

Prior to his hire at Batteries Plus, Detenber served as CMO for Artisanal Brewing Ventures where he led brand strategy, new product development and marketing.

Marketing 314
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Managing Brand Equity: Essential Strategies for Brand Leaders

Wiser

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

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Payless Relaunches E-Commerce Business, Plans To Open 300-500 Stores

Retail TouchPoints

Payless, which has dropped the “ShoeSource” from its name, plans to open 300 to 500 freestanding stores across North America over the next five years, beginning with the opening of a prototype store this fall in Miami. We saw an opportunity for the brand to relaunch into the U.S.

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