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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. Introducing DTC Without Damaging Wholesale. The key in the end was to ensure that Natori.com wasn’t really competing with the brand’s wholesale partners.

Wholesale 275
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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

French outdoor adventure and lifestyle brand Salomon has recently become a staple of style-conscious sneakerheads, despite traditionally being known for its functional hiking and trail apparel. Creating elevated and more premium retail experiences is also a vital component to the future of the Salomon brand.” “We

Outdoor 264
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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Retail, Wholesale and Distribution leader in an interview with Retail TouchPoints. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

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‘Heritage Sometimes Isn’t Enough’: Ralph Lauren CEO on the Brand’s Reinvention

Retail TouchPoints

The brand was even able to sell 100,000 units by offering digital apparel for avatars inside of Zepeto. Assessing wholesale partnerships: As with many brands, wholesale partnerships play an important role in Ralph Lauren’s growth strategy. But we’ve seen that isn’t sustainable.”

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The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Retail TouchPoints

But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales and elusive profitability, True Classic is doubling down on digital. . Now, like many of its counterparts, True Classic is moving into brick-and-mortar and considering wholesale, although Amazon isn’t the cards, at least not yet.

Marketing 317
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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Women’s intimates and apparel retailer Natori has shown that using artificial intelligence (AI) can supercharge retailers’ retargeting efforts. Natori also sells via wholesale channels, to luxury retailers such as Neiman Marcus and Bergdorf Goodman. We also get end-to-end accountability in the supply chain.”

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Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint

Retail TouchPoints

AR try-on tech is becoming commonplace across categories such as beauty, home goods and fashion accessories (it’s not quite there yet for apparel) at retailers including Sephora , Macy’s and BJ’s Wholesale Club , to name just a few. Gap and Walmart have even bought their own AR try-on startups.