Kmart MD talks Target merger, shrinkage, and adapting to customer behaviour
Inside Retail
AUGUST 27, 2023
With customers continuing to seek more value as cost-of-living pressures bite, Wesfarmers’ Kmart Group is set to benefit from shifting consumer demand, and an increasingly strong value proposition. He added that 75 per cent of Target’s range – across apparel, soft home and toy products – will be unique to the brand.
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