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Hy-Vee Launches New Retail Media Network

Retail TouchPoints

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.

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Supermarket loyalty scheme discounts help grocery sales stabilise

Retail Gazette

Total till sales at UK supermarkets have seen sustained growth of 9.1% This has been encouraged by an increase in the discounts offered by supermarket loyalty schemes. as the back to school period led shoppers to return to their usual shopping patterns. in the last four weeks ending 7th October 2023, only slightly down from +10.1%

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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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Aldi launches Corner Store in convenience push

Inside Retail

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.

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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry.

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Beyond the Borders – How Retailers are Shifting Gears to Diversify  

Retail TouchPoints

Here are some examples covering the spectrum of diversification, from a continuist perspective to more disruptive cases: In July 2021, John Lewis revealed plans to become a private landlord by building 10,000 new homes over the next 10 years on land currently used as car parks and above Waitrose supermarkets across the UK.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

of these emails being spam, 36% of which are from marketing and advertising initiatives. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

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