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Supermarket loyalty scheme discounts help grocery sales stabilise

Retail Gazette

Total till sales at UK supermarkets have seen sustained growth of 9.1% This has been encouraged by an increase in the discounts offered by supermarket loyalty schemes. as the back to school period led shoppers to return to their usual shopping patterns. in the last four weeks ending 7th October 2023, only slightly down from +10.1%

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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

of these emails being spam, 36% of which are from marketing and advertising initiatives. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. To break through all this noise, retailers must rely on personalization.

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What Rewe’s hybrid concept says about the future of checkout-free stores

Inside Retail

According to the Trigo CEO Michael Gabay, the Berlin location is nearly double the size of the Cologne store, where the concept debuted, and has additional offerings, such as promotional baskets, crates of beer and other bulk items, as well as pans and kitchen utensils.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions. Brands obviously don’t advertise the fact and it is seen as pulling the wool over shoppers’ eyes. I witnessed one supermarket with a joint of lamb locked in a Perspex box.

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AV in retail: Putting the customer first

Retail Focus

As shoppers return to malls and high streets, this trend shows no signs of abating, as retailers look to provide unique, interactive and frictionless experiences that tie in with digital offerings. Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues.

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Why retailers are moving their ad spending into in-store digital assets

Inside Retail

Early adaptations of digital signage were often very much about replacing print to get a return on investment, with Lotteries Corporation, a great example. So there’s an obvious and real return on investment from converting to digital around cost saving in printing and fuel, for a start.