Retail TouchPoints

JUNE 3, 2025

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other T things (tariffs and trade deals), but a lot of retail marketers will be very unhappy if some kind of solution isnt eventually found. Now, TikTok is showing that it can support both ends of the marketing funnel, he noted.

Marketing 165

Marketing ATS Consumer Advertising 165

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail Focus

MARCH 25, 2025

Retailers who get these shifts can change their product mix accordingly, pushing value over premium until conditions improve. The Role of E-Commerce in Inflationary Periods During times of inflation, online retailers have an advantage over physical stores. Value replaces aspiration across advertising.

Consumer 130

Consumer Drop-Shipping Shipping Store Layout 130

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead.

Marketing 130

Marketing Advertising Outdoor Returns 130

Retail TouchPoints

APRIL 9, 2025

Retail markets move fast, especially now that many, if not all, major retailers are betting big on emphasizing ecommerce over physical locations. As part of this push, the once-reviled practice of data scraping and aggregation has become a pivotal tool for retailers. Even physical retailers benefit from data scraping.

Outdoor 147

Outdoor Advertising Marketing Retail Marketing 147

Retail Bound

OCTOBER 22, 2024

Here are a few reasons why product startups should pay attention to retail: Retail is where the customers are. If you want to reach your target market, you need to be where they are shopping. And these days, more and more people are doing their shopping in physical stores rather than online.

Target Market 52

Target Market Planning Marketing Retail Marketing 52

Retail TouchPoints

MAY 9, 2025

Shopper loyalty is ultimately driven by overall savings, so customers will continue to shop wherever they can find the most value. Rethinking Grocery Marketing When grocery stores advertise a handful of CPG-funded products, only shoppers that prefer that brand are likely to respond. Scale is no longer a hindrance.

Grocer 173

Grocer Supermarket Promotions Customer Experience 173

Inside Retail

APRIL 1, 2025

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. An experience like that deters consumers from shopping with that brand anymore because they’re not being empathetic to their needs.

Marketing 130

Marketing Consumer Advertising Retail Marketing 130

Small Biz Trends

JUNE 17, 2025

Focusing on optimal customer experience fosters customer loyalty, promotes higher retention rates, and enhances your business’s competitive edge in the retail market. Each phase shapes consumer perception and can impact your retail success. Personalization Personalization creates a unique shopping experience for customers.

Customer Experience 78

Customer Experience Payment Services Checkout Returns 78

Independent Retailer

DECEMBER 17, 2024

Why it’s important for retailers to have a Marketing Calendar Why is a retail marketing calendar so important in retail? February 21: Saint Agnes’ Day: It can be used to create a calm and peaceful atmosphere in advertising campaigns. March 17: St.

Marketing 52

Marketing Promotions Advertising Planning 52

365 Retail

FEBRUARY 17, 2025

The company’s stock performance serves as a bellwether for the broader retail market. Amazons expansions into grocery (through Whole Foods), cloud services (AWS), and logistics have forced traditional retailers to adapt, impacting their stock indicators. Seasonal spending patterns also make their mark.

Inventory Turnover 52

Inventory Turnover Inventory Management Retail Trends Consumer 52

Retail Dive

JUNE 23, 2025

Performance marketing is no longer just a media tactic, it’s a system for growing revenue across every touchpoint, powered by AI that adapts on its own. Most marketers are still doing the heavy lifting themselves. It’s not hype. It’s what comes next. By Cara Salpini • Nov. By Cara Salpini • Nov. © 2025 TechTarget, Inc.

Marketing 64

Marketing Payment Services Department Stores Advertising 64

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. In fact, Smartly.io In fact, Smartly.io

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

MARCH 26, 2024

Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data.

Advertising 264

Advertising Apparel Consumer Marketing 264

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The survey also revealed that half were shopping around more. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. This doesn’t have to be the case.

Advertising 325

Advertising Marketing Finance Consumer 325

Inside Retail

MAY 8, 2022

Am I the only one who’s suddenly doing a lot more shopping at 8pm? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Our overall findings from the MMM suggest that a broad channel mix is still very important for retail marketers.

Advertising 265

Advertising Beauty and Health Marketing Consumer 265

Tokinomo

NOVEMBER 16, 2022

People have been shopping in-store for ages. Nowadays, customers are not shopping in-store just for the products, they are doing it to take advantage of the whole shopping experience. Over time a lot has changed. From the assortment of products to the technique used to promote those products.

Advertising 246

Advertising Promotions Shopping Retail Marketing 246

Retail TouchPoints

JULY 30, 2024

In large part, it’s a consequence of consistent consumer shopping routines. The comfort of repeatable shopping makes people more reluctant to deviate from their habits, especially when, in their mind, the tried-and-true choices are working just fine. No disruption to consumers’ comfy shopping routines. Yep, we all have one.

Advertising 263

Advertising Consumer Shopping Accounting 263

Retail TouchPoints

NOVEMBER 21, 2023

But what retailers might not know is that the holidays are also the biggest season for streaming. When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf.

Shopping 278

Shopping Consumer Specialty Retailers Department Stores 278

Tokinomo

NOVEMBER 27, 2023

To commemorate the 18th anniversary of the theatrical release of “Just Friends” on November 23, the same day Thanksgiving is celebrated this year, Reynolds and Smart collaborated to create an advertisement titled "Just Friendsgiving." Viewers have the opportunity to witness the current status of the characters' relationship.

Advertising 278

Advertising Shopping Retail Marketing Marketing 278

Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout 289

Checkout Shopping Kiosk Supermarket 289

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans.

Marketing 298

Marketing Advertising Retail Marketing Consumer 298

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. The best part about in-person shopping?

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

APRIL 2, 2024

For marketers and advertisers, especially those who work for retail brands, TV guarantees brand awareness. The ability to broadcast a big message to a large, tuned-in audience has kept major retail advertisers coming back to the table for seconds (and thirds, and fourths) for the better part of a century.

Advertising 269

Advertising Marketing Returns Retail Marketing 269

Retail TouchPoints

OCTOBER 2, 2024

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Here are a few trends impacting retail experiences. So the stage is set.

Kiosk 278

Kiosk Advertising Consumer Social Commerce 278

Retail TouchPoints

SEPTEMBER 20, 2021

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Advertising 279

Advertising Consumer Shopping Marketing 279

Inside Retail

APRIL 22, 2021

Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Direct-to-consumer selling.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail Focus

FEBRUARY 15, 2024

Key Strategies for Retailers Digital and Social Media Marketing In the digital age, a robust online presence is non-negotiable. Retailers should leverage these platforms for targeted advertising, engaging content, and interactive campaigns that encourage sharing and participation.

Retail Marketing 130

Retail Marketing Marketing Advertising Consumer 130

Retail TouchPoints

JULY 15, 2022

It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re This requires a shift in mindset and approach; and.

Advertising 290

Advertising Marketing Spend Marketing Customer Experience 290

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Advertising Promotions Comparison Shopping 298

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 289

Advertising Fulfillment Customer Experience Marketing 289

Retail TouchPoints

DECEMBER 16, 2022

Darveau-Garneau: It was a really fun role, but about two years ago, the conversation started shifting away from digital advertising. Instead, the CEOs and CMOs I was talking to started saying: “I know we need to get more digital, do less TV advertising, so on and so forth, but it’s not my biggest issue. What’s the shipping cost?

Merchant Services 321

Merchant Services Advertising Customer Experience Shipping 321

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. Prime Day and its halo effect mark July. Learn From: Electronics.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. No one would have dared ask Americans to choose between their two favorite sports — shopping and football. Remember the Black Fridays of yore?

Shopping 290

Shopping Advertising Consumer Accounting 290

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S.

Advertising 264

Advertising Marketing Consumer Returns 264

365 Retail

JUNE 28, 2022

In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend. With the growth of Retail Media networks, this is becoming more and more accessible for brands. Prem Patel, Managing Director of Catalina UK.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98