Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)
Retail TouchPoints
DECEMBER 6, 2024
Due to their proximity to the point of sale and access to reliable first-party data, RMNs can link ad impressions to purchases with a higher level of accuracy than traditional advertising channels. If you missed this holiday window, its never too soon to start planning for next year! consumers starting as early as June.
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