Remove Advertising Remove Planning Remove Point of Sale
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Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)

Retail TouchPoints

Due to their proximity to the point of sale and access to reliable first-party data, RMNs can link ad impressions to purchases with a higher level of accuracy than traditional advertising channels. If you missed this holiday window, its never too soon to start planning for next year! consumers starting as early as June.

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Visibility and communication: How retailers are streamlining planning

Inside Retail

Retailers need to avoid silos “Planning done in isolation creates information silos, explains Watson. Optimising retail media Retail media – which offers brands a platform to advertise directly where purchasing decisions are made – is booming globally. Have we set up point-of-sale media? Has it been set up in stores?

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Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Retail TouchPoints

“As marketers continue to invest in retail media, offline is emerging as the new frontier — and brands and agencies must be able to effectively plan, execute and measure their campaigns in an integrated way,” said Sherry Smith, General Manager of Global Enterprise at Criteo in a statement.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

To enhance this role, MAPIC launched the International Brand Expansion Observatory, a guide published during the event, listing over twenty international brands with significant expansion plans across France, Italy, Spain, Germany, and the UK.

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The Importance of Omnichannel Customer Service in Modern Retail

Retail Focus

Achieving this level of integration demands meticulous planning, strong infrastructure, and expert technical support to ensure each component operates harmoniously. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally. From the point-of-sale to stock information, the retail industry is brimming with data. Yet these data points are only part of the story.

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