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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Here, Ill outline this infrastructure and other top considerations for merchants and platforms as they wade into this new domain.

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Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Retail TouchPoints

Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising. As Amazon has emerged as the third-largest digital advertising platform in the U.S.

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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

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Want to See Success in 2025? Answer These 5 Questions

Retail TouchPoints

If merchants do not have this clarity, they will simply fall into the middle and fail to stand out to their target customers. Question 4: “What media adjacencies can we tap into to optimize marketing and advertising experiences? Maybe you can get stuff to them faster, or maybe the quality [of your product] is better.

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Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Retail TouchPoints

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

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Exclusive: Klarna Adds Customer Perks with Gifting Platform Partnership

Retail TouchPoints

Digital shopping and payments app Klarna has partnered with the Nift gifting platform, offering Klarna users a choice of gifts at key points in the purchase cycle in categories including fashion, jewelry, restaurants, music and home goods. The Nift offering is now available to all U.S. Klarna users. and the UK.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

Here’s how Macy’s , Jacadi and Amazon are leveraging innovative cart, payment, checkout and post-purchase experiences to drive conversions and even repeat purchases. I think there’s a lot of complementary services they might be interested in.” said Michael Krans, VP of Retail Media at Macy’s at the IAB summit.