Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space.

Advertising 277

Advertising Point of Sale Marketing Management 277

Retail TouchPoints

JANUARY 26, 2023

Department of Justice (DOJ) has filed a lawsuit against Google that accuses the tech giant of using its scale to engage in anticompetitive actions in the digital advertising industry. The DOJ, along with eight states, is seeking to “unwind [Google’s] monopolistic grip on the market, and restore competition to digital advertising.” “One

Advertising 299

Advertising Marketing Management ATS 299

Retail TouchPoints

MAY 6, 2025

Since Google introduced the Privacy Sandbox initiative in 2019, the digital marketing landscape has undergone a significant transformation. The Privacy Sandbox was designed to balance user privacy with the future of digital marketing. For marketers, this means adapting to a new, more balanced approach to reaching audiences.

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Marketing Advertising Planning Management 165

Retail TouchPoints

MAY 30, 2025

Employee-centric communications were relegated to the scrap heap of advertising. By giving your employees a platform in advertising, you’re empowering them alongside boosting their confidence. Highlighting employees in your advertising can reinforce a positive company culture. The result? Empowering employees.

Marketing 147

Marketing Advertising Consumer Promotions 147

Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% this year (excluding political advertising) to $360 billion – and those high prices could spell disaster. The list continues.

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Advertising Finance Shipping Planning 274

Retail TouchPoints

SEPTEMBER 19, 2023

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. TikTok will continue to add new features to Attribution Analytics over time to give advertisers more insight into how their campaigns perform.

Advertising 289

Advertising Marketing Management Consumer 289

Retail TouchPoints

OCTOBER 14, 2024

(From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY. Both Wattpad and Webtoon have content and creator management teams dedicated to discovering, tracking and analyzing these communities’ activity. “

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Advertising Consumer Marketing Management 278

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. Economies thrive on competition, and right now our industry needs more challengers.

Advertising 290

Advertising Marketing Shopping Returns 290

Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

Advertising 278

Advertising Merchant Services Payment Services Planning 278

Retail TouchPoints

JULY 11, 2024

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering that gives sellers quick access to revenue-based loans. New Ebay Advertising Experience Leverages AI to Help Sellers Boost Sales The new Ebay advertising hub.

Advertising 277

Advertising Payment Services Finance Promotions 277

Retail TouchPoints

NOVEMBER 11, 2024

A number of local and independent grocers — including Bowman’s Market , Maurer’s Market IGA , Neiman’s Family Market , Queen’s Price Chopper and Soelbergs Market — are adopting Instacart ‘s AI-powered smart Caper Carts. At the end of their trip, customers check out directly from the cart.

Grocer 288

Grocer Wholesale Promotions Advertising 288

Retail TouchPoints

JANUARY 21, 2025

Weve been hard at work for the past year with the team at SMG to build this entirely unique retail media offering tailored to the needs of our supplier brands, and we are thrilled to bring it to market in partnership with them. We have a unique position in the market versus other retailers.

Planning 299

Planning Advertising Location Marketing 299

Retail TouchPoints

OCTOBER 11, 2024

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

Advertising 295

Advertising Drop-Shipping Checkout Supermarket 295

Retail TouchPoints

FEBRUARY 7, 2025

Grocery TV will integrate these Giant Eagle screens into its advertising platform, enabling the RMN to manage and execute brand campaigns across its stores. Additionally, the Grocery TV media partnerships team will drive incremental advertiser engagement by including Giant Eagle in its network of nearly 6,000 grocery stores.

Advertising 243

Advertising Supermarket Customer Experience Management 243

Retail TouchPoints

MAY 18, 2023

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

Advertising 278

Advertising Promotions Management Consumer 278

Retail TouchPoints

FEBRUARY 14, 2025

Advertising and Data Access As brands expand their reach on different marketplaces, they will get access to different data and insights, including (but not limited to) sales trends, customer behavior and keyword performance; 33% of brands noted this being a major benefit of selling through marketplaces. According to Emarketer , U.S.

Fulfillment 216

Fulfillment Shipping Advertising Management 216

Retail TouchPoints

NOVEMBER 15, 2024

Capitalizing on the growing demand for CTV and video advertising, we are committed to prioritizing partnerships that unlock more streamlined and effective ways to reach Albertsons shoppers through high impact media channels,” said Evan Hovorka, VP of Product and Innovation for Alberstons Media Collective at the CTV Ad Days Summit.

Advertising 277

Advertising Management ATS Marketing 277

Retail TouchPoints

DECEMBER 12, 2024

The addition of Grocery TV, which will connect Hy-Vee’s screens to The Trade Desk , will enable RedMedia to manage both offsite and in-store campaigns from a unified platform. In addition to brand advertising, Hy-Vee also will be able to manage its own in-store messaging through Grocery TV’s content management system.

Checkout 276

Checkout Supermarket Advertising Management 276

Retail TouchPoints

JUNE 12, 2024

Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory with advertiser demand. By combining Roku’s TV advertising supply with identity data and AI-driven optimization capabilities, the process of buying Roku Media and TV streaming ad placements will be accessible to more buyers.

Advertising 278

Advertising Management ATS Marketing 278

Retail TouchPoints

SEPTEMBER 18, 2024

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. Roku Ads Manager offers insights designed to drive awareness and bottom-of-funnel engagement, as well as improved efficiency and competitive pricing without third-party fees.

Merchant Services 279

Merchant Services Checkout Management Advertising 279

Retail TouchPoints

OCTOBER 18, 2024

Beauty , which has made a name for itself not just with its accessible beauty products but also its savvy marketing , decided that Super Bowl LVII was the moment for a big play. turned to one of advertising’s most powerful new channels — connected TV (CTV). million female viewers who made up 47.5% of the total audience.

Advertising 278

Advertising Marketing Management ATS 278

Retail TouchPoints

NOVEMBER 6, 2024

This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners. We look forward to giving more stores the opportunity to differentiate themselves in their market with stunning visuals.”

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Location Grocer Promotions Supermarket 278

Retail TouchPoints

DECEMBER 17, 2024

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

Advertising 246

Advertising Planning Finance Consumer 246

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

DECEMBER 3, 2024

“The holidays at NBCUniversal are one of the most highly anticipated times of year for fans and brands with iconic programming that engages viewers of all ages,” said Karen Kovacs, President of Advertising and Partnership at NBCUniversal in a statement.

Advertising 278

Advertising Shopping ATS Marketing 278

Retail TouchPoints

APRIL 2, 2024

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities.

Advertising 259

Advertising Planning Marketing Management 259

Retail TouchPoints

OCTOBER 12, 2023

Walmart Connect , the retailer’s retail media arm, has launched a new certification program to help advertisers of all types and levels understand and adopt the company’s evolving suite of advertising solutions. That’s why we’re making it easier for our advertisers to understand and adopt our rapidly evolving solutions.

Advertising 263

Advertising Marketing Management ATS 263

Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? 19, 2025 unless it is sold to a U.S.-based based owner.

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

SEPTEMBER 10, 2024

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app.

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Marketing Advertising Grocer Consumer 272

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.

Marketing 130

Marketing Advertising Outdoor Returns 130

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

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Marketing Returns Advertising Marketing Spend 312

Retail TouchPoints

SEPTEMBER 25, 2023

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. and Canada Shopify Plus merchants, first debuted in May 2022 , with the goal of helping brands identify and reach target customers on their preferred advertising networks.

Advertising 263

Advertising Apparel Management ATS 263

Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9

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Fulfillment Shipping Marketing Accessories 240

Small Biz Trends

JUNE 14, 2025

Key Takeaways Streamlined Marketing Management: The Surefire Local Marketing Platform simplifies the management of your online presence, local SEO, and customer engagement, allowing small businesses to focus on growth. That’s where a surefire local marketing platform comes into play.

Marketing 93

Marketing Target Market Advertising Promotions 93

Retail Focus

JANUARY 21, 2025

Global womenswear and lifestyle brand Club L London announces the appointment of Dan Lorenson as its new Chief Marketing Officer (CMO). Dan has been a key figure in the brands evolution since 2018, initially collaborating as the Founder of boutique marketing agency Flying People.

Marketing 147

Marketing Boutique Wholesale Advertising 147

Retail TouchPoints

NOVEMBER 13, 2024

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

Advertising 189

Advertising Beauty and Health Health & Wellness Promotions 189