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Check Out These Sidewalk Signs and Sandwich Boards to Promote Your Business

Small Biz Trends

Sidewalk signs also known as sandwich boards or a-frame signs are some of the most effective and affordable forms of advertising for a business. Besides their accessibility, outdoor sidewalk signs are easy to update. Wind Resistance: If you are in a windy location, find signs designed for wind resistance so they can remain upright.

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Landsec Announces ‘Below The Lights’ Experience Space Beneath Iconic Piccadilly Lights

365 Retail

Operated directly by Landsec’s Spotlight platform, a dedicated team will work in collaboration with Ocean Outdoor, who manage the advertising sales of Piccadilly Lights for Landsec, and cultural marketing agency 160over90, part of Endeavor, to curate a calendar of brand and cultural events for Below The Lights.

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“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

Simultaneously, Yd has launched a Willy Wonka-esque promotion that will see over 100 suits given away to customers who locate golden tickets in stores, as well as via outdoor advertising. The first person to arrive at the location and nab the suit gets to keep it.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. Promote a hive mind toward imaging. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!)

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Capitalize on Summer Markets & Festivals

Independent Retailer

There is one way that shoppers can check off all of these boxes: by visiting outdoor summer pop-up markets and festivals. Platforms like Google have launched a Performance Max campaign format that ties in advertising various Google properties into one instead of separate local campaigns and smart shopping campaigns.

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13 Top Travel Influencers

Small Biz Trends

Organic reach: By partnering with a travel influencer, you have organic reach to new networks rather than using paid advertising. Increase sales: You can gain new leads and close sales by partnering with travel influencers to offer exclusive deals for trip promotions. Niche: Outdoor travel. Followers: 2 50k. Followers: 1.1.

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Measure the performance of offline campaigns in Retail Media

Shopper Motion

Retail Media has become essential in the current advertising environment. There isn’t a better time to promote a brand than when the customer is on a retail site, ready to buy a product. An offline campaign is defined as any form of advertising implemented away from a brand’s owned online channels. Outdoor: Billboards, Transit.