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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. The average order value for fashion and jewelry sales also increased in Q1, up 28% year-over-year.

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Augmented Reality in Retail Projected to Experience Massive Growth

VMS

Augmented reality (AR) in the retail market could be on the cusp of a massive growth spurt. A new report from Research and Markets said AR investments in retail were valued at roughly $2 billion in 2021, but that number is expected to explode to $61.3 billion by 2031.

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

First-Party Data Marketing Is The New Norm. While Google slates to phase out its third-party cookies, digital advertisers keep a close eye. Third-party data has helped marketers, especially small businesses, access prospecting, and lead generation data. As a digital channel, the metaverse is relatively new to marketing.

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Choosing the Best Marketing Channels for Your Retail Brand

Retail Next

Here’s a brief overview of major social media platforms, including their major demographics and what retail niches they work best for. There are plenty more not mentioned here, but these are the most popular for retail marketing. Other verticals that can benefit from Instagram include home decor, beauty, jewelry, and gifts.

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5 Ways Retailers Can Use Video Marketing

Retail Next

If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience. Let’s review five ways you can use video to help improve your retail business.

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New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

Retail TouchPoints

4 Reasons Email Remains Relevant in a Mobile World The ubiquity of mobile phones can make email marketing seem almost outdated compared to push notifications in terms of their ability to reach shoppers quickly and conveniently. For instance, AMP can help emails feel like living documents rather than stale advertisements. “It’s

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