Advertising Home Furnishings Returns 
Retail TouchPoints
JANUARY 24, 2023
Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.
Storis
JANUARY 22, 2024
So, buckle up, home furnishings retailers; we’re ready to accelerate. We surveyed home furnishings retailers for insights on strategies to accelerate growth. The State of the Home Furnishings Industry With abundant opportunity, let’s explore how market and consumer behavior position retailers for success.
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Indigo 9 Digital
FEBRUARY 13, 2023
If you are curious about how Wayfair came to dominate the online home goods market here are seven facts about Wayfair’s strategy you should consider including the challenges it faces as an eCommerce business. Wayfair launched after it consolidated 250 individual websites selling home furnishings into a single brand called Wayfair.
Retail Gazette
JANUARY 15, 2024
.” Loser: Wayfair “Wayfair has always struggled with profitability, needing to constantly spend on advertising in order to win customers, and can’t rely on returning customers with such an infrequent purchase type. Turnarounds are notorious for taking time and the company is unlikely to return to profit near term.”
Storis
JULY 12, 2022
As Found by Your Retail Peers Valuable technology delivers a return on investment. As we continue STORIS NextGen’s evolution, we share the Top 5 Areas of ROI your peers have found through our web-based, mobile solution for home furnishings retail. STORIS NextGen’s benefits are therefore full-circle.
Storis
MAY 29, 2024
Dropshipping is gaining momentum as streamlined supply chains become a significant competitive advantage in the home furnishings industry. Instead, the retailer acts as the sales and advertising arm in this supplier relationship. Another rising use of dropshipping is to aid home furnishings and appliance service departments.
Storis
JANUARY 22, 2024
So, buckle up, home furnishings retailers; we’re ready to accelerate. The State of the Home Furnishings Industry With abundant opportunity, let’s explore how market and consumer behavior position retailers for success. These positive indicators can support a successful year for home furnishings retail.
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