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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

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The four trends defining online retail in 2024

Inside Retail

Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

Don’t oversell products if you don’t have the supply to fulfill orders. It’s important to make it easier for customers to understand what they’re getting to lower the chances of returns and negative reviews. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies.

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment. The Michaels Marketplace will be invite-only and aimed at “high-volume sellers of components, tools or craft materials,” according to an announcement on the company’s website.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

That led to this huge move toward making sure that people could get their fulfillment story and their operation story in line, where historically they were running their operations and their Amazon business very separately from their dot.com business. As a result, companies had to contemplate, ‘What is my omnichannel strategy?

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Prepare to win with Amazon

Inside Retail

Is your fulfilment process improving the customer experience or not? Fulfil customer expectations with fast, efficient delivery. Your brand is responsible for advertising, promotions and shipping products to Amazon, while they control the pricing and inventory. Seller Fulfilled Prime.

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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

You will need their talents when it comes to: Design Customer experience (CX) Search engine optimization (SEO) Web maintenance Customer engagement Product returns. While you are no doubt familiar with brand marketing, online customer acquisition is a whole different animal. Fulfillment and Returns.

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