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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a pivotal approach for driving sales and enhancing consumer interactions. Data Collaboration Effective data collaboration also can drive a successful commerce media strategy.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Consumer 277
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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. How they do that is becoming increasingly important.

Marketing 289
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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

The vaping industry has seen a lot of growth over the years, driven by evolving consumer preferences, regulatory changes, and advancements in technology. For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales.

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Maximizing Success with Online and Offline Marketing Channels Strategies

Small Biz Trends

Advantages of Online Marketing: Online channels like social media, email marketing, and content marketing provide immediate engagement, targeted promotions, and valuable data insights. Online marketing channels like social media and email campaigns offer immediate engagement and data-driven insights.

Marketing 109
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Here’s how to unlock the power of in-store retail media

Inside Retail

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.