Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Inside Retail

SEPTEMBER 26, 2022

They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”. And, this week, the business has unveiled the next step of this new direction: its global ‘Summer Never Sleeps’ campaign.

Outdoor 245

Outdoor Advertising Target Market Marketing 245

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. Video has indeed evolved.

Marketing 358

Marketing Shopping Consumer Target Market 358

Small Biz Trends

JUNE 13, 2025

E-Commerce Growth: Capitalize on the increasing trend of online shopping by optimizing your website for mobile use and facilitating user-friendly checkout processes as more consumers shift to e-commerce. From innovative marketing tactics to the latest shopping technologies, holiday retail is a fascinating blend of tradition and modernity.

Promotions 69

Promotions Target Market Customer Experience Consumer 69

Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Fashion Marketing Consumer 264

Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. It also comes with the benefit of an established marketing machine and a strong customer experience. It’s a win-win.

Consumer 122

Consumer Shipping Fulfillment Advertising 122

Small Biz Trends

JUNE 18, 2025

Sustainability Focus: Emphasizing eco-friendly practices, such as using natural waxes and sustainable packaging, can attract environmentally conscious consumers and enhance your brand’s credibility. The candle industry has seen a remarkable resurgence, driven by consumers seeking unique scents and eco-friendly options.

Promotions 102

Promotions Consumer Marketing Beauty and Health 102

Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

Apparel 260

Apparel Consumer Promotions Marketing 260

Small Biz Trends

JUNE 13, 2025

Key Takeaways Understand Market Challenges: Retail businesses, especially small ones, must adapt to shifting consumer behaviors and economic conditions to stay competitive. Embrace E-Commerce: Establishing an online presence is essential for expanding market reach and meeting customer demands for convenience.

Payment Services 74

Payment Services Inventory Management Promotions Checkout 74

Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Abandonment of sexualised marketing. This included the images on in-store photos, gift cards and shopping bags.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Retail Minded

MARCH 31, 2021

Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. These methods of advertising have ultimately helped many companies to grow.

Advertising 119

Advertising Target Market Wholesale Consumer 119

Wiser

JULY 11, 2022

This can be done in many ways, including both paid and organically generated marketing advertisements. Customer preferences rarely stay static for long and ensuring that you are up-to-date with trends and consumer demand can be essential to success. 1: Identify Your Target Market. Are you marketing to them all?

Employee Engagement 146

Employee Engagement Advertising Consumer Marketing 146

Retail Times

APRIL 6, 2021

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. There is no one answer to the question of, “how do we best collect, protect and utilize consumer data?”

Consumer 104

Consumer Shopping Customer Experience Payment Services 104

Wiser

AUGUST 21, 2023

This can be accomplished through various means such as promotional offers, targeted advertising, and strategic partnerships. It’s important to remember that each product and market will require a unique mix of strategies and tactics to achieve this goal.

Promotions 146

Promotions Advertising Consumer Marketing 146

Inside Retail

DECEMBER 3, 2023

It’s time to target people, not browsers. Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching?

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Wiser

AUGUST 17, 2018

BOGO is a great discount technique to use to appeal to consumers. Even as both consumers and shoppers appreciate a Buy One, Get One promotion, differences remain between a good BOGO deal and a poor one. . The White House Office of Consumer Affairs found that on average, loyal customers are worth up to ten times their first purchase.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Wiser

JUNE 20, 2023

A promotions strategy is a plan that businesses use to get consumers interested in their products and services. Promotions strategies can involve things like advertising, discounts, special offers, or even giving away free samples. What Is a Promotions Strategy? You want them to feel that they ‘need’ the product.

Promotions 148

Promotions Advertising Planning Marketing 148

Small Biz Trends

APRIL 19, 2022

It shows you how to build a model to track customers and how to monitor marketing strategy. In this course, you will also learn “the belief framework”, which is the motivator of the consumer. Marketing Customer Analytics, Segmentation, and Targeting. Double your business: Marketing Blueprint/Pricing Strategy.

Marketing 112

Marketing Customer Retention Advertising Target Market 112

Wiser

OCTOBER 11, 2023

eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. For example, Amazon and eBay.

Payment Services 148

Payment Services Drop-Shipping Shipping Marketing 148

Wiser

AUGUST 31, 2017

BOGO sales are an attractive discount, as they appeal to consumers and improve retail sales. Consumers perceive a better deal when retailers offer “buy one, get one free,” than “50 percent off,” because shoppers want free , not cheap. Picking a niche market can help you decide where and how to advertise.

Promotions 149

Promotions Advertising Target Market Consumer 149

Wiser

APRIL 23, 2020

Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. Benefits of Field Marketing. Consumer packaged goods.

Marketing 114

Marketing Advertising Consumer Target Market 114

Wiser

NOVEMBER 21, 2022

On top of this, market research can provide data on a wide range of topics, such as: How are your shoppers doing their own product research? Who exactly is in your market and what are their most common challenges? Consumer attitudes toward certain products, brands, trends, etc. Advertisement and Copy Testing. The wording?

Marketing 147

Marketing Advertising Target Market Consumer 147

Small Biz Trends

OCTOBER 21, 2021

Cut costs on promotions and marketing: Since you know your targeted customer very well you can easily identify the best touchpoints with customers in terms of niche marketing and advertising. Identify Your Target Market. Research Your Target Market. Decide on Your Product or Service.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Small Biz Trends

JUNE 5, 2025

Marketing and Promotion: Engage with the community through social media, local events, and partnerships with local businesses to boost site traffic and loyalty. Monetization Strategies: Explore advertising, subscription models, and partnerships with local businesses to create sustainable revenue streams while maintaining community ties.

Promotions 59

Promotions Advertising Target Market Marketing 59

Inside Retail

AUGUST 11, 2023

But is the retail industry really living up to the promise of creating products that all consumers, with a variety of physical, visual, and neurological needs, can use? How large is the market for accessible products? The reality is that there is no one example of what a disabled consumer looks like.

Fashion 130

Fashion Store Layout Consumer Target Market 130

Rangeme

JULY 24, 2023

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.

Marketing 98

Marketing Advertising Promotions Consumer 98

Retail Bound

NOVEMBER 21, 2023

In fact, TikTok research showed that when brands consistently advertised on TikTok for an extended period, they increased trust with their viewers by a whopping 41%. By making shopping fun, consumers feel closer to the brand, which ultimately leads to greater loyalty and more purchases over time.

Consumer 52

Consumer Shopping Advertising Target Market 52

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. What is TikTok Influencer Marketing? Why You Should Consider TikTok Influencer Marketing.

Marketing 141

Marketing Payment Services Advertising Promotions 141

Inside Retail

FEBRUARY 26, 2024

With consumer preferences shifting rapidly and technological advancements setting new standards, businesses are constantly seeking innovative solutions to enhance customer experiences and drive revenue growth. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising.

Customer Experience 130

Customer Experience Target Market Advertising Consumer 130

Retail Minded

JULY 9, 2021

You can partner with other businesses just to target your brand name to gain traction among your target market. The beauty of influencer marketing is that it works alongside other marketing strategies. You can also set up paid advertising campaigns or test different advertising solutions.

Marketing 98

Marketing Clienteling Merchant Services Advertising 98

Small Biz Trends

JUNE 10, 2025

Leverage online tools and social media analytics to track trends and consumer behavior. Assess data on market size and growth rates to validate your business model. This groundwork empowers you to create a compelling business plan that addresses actual market needs. How can I understand my target market better?

Planning 65

Planning Marketing Target Market Advertising 65

Retail Minded

OCTOBER 10, 2024

A Guide to the Use of Influencer Marketing As such, influencer marketing leverages the authority that influencers have managed to create in their circles. In contrast to conventional advertisement approaches, influencers allow brands to communicate with consumers using the influencer’s words.

Marketing 59

Marketing Target Market Advertising Beauty and Health 59

Inside Retail

JUNE 20, 2022

“It took a global pandemic and consumers to be in lockdown for many retailers to prioritise the online experience, anything metaverse-related will likely be very low on their priority list.”. It’s no wonder that brands need to be social and mobile first to deliver personalised advertising experiences.

Target Market 130

Target Market Marketing Advertising Shopping 130

Small Biz Trends

AUGUST 17, 2022

You can start this business by advertising your services online or through word-of-mouth. Whether you’re selling clothes, books, or home goods, a retail store can be a great way to reach your target market. With more and more consumers shopping online, this is an ideal option for those looking to reach a global audience.

Outdoor 104

Outdoor Target Market Planning Marketing 104

Wiser

AUGUST 24, 2017

On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner. The last thing you want to do is condition your consumers to only shop during sales. Keep your consumers on their toes. Don’t Follow a Pattern.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Wiser

OCTOBER 12, 2017

Omnichannel pricing is most complex when it comes to brands that also sell direct to consumer. Minimum advertised price violations are rampant and keeping up with reseller pricing manually is next to impossible. For retailers and especially brands, channel-specific pricing is difficult when consumers notice discrepancies.

Promotions 74

Promotions Advertising Accounting Target Market 74

Retail Bound

FEBRUARY 29, 2024

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. Depending on the nature of your business, be it a startup or a larger company, crowdfunding platforms have emerged as a powerful tool, particularly for startups and companies launching innovative consumer electronics.

Consumer 52

Consumer Promotions Supply Chain Management Marketing 52