Retail TouchPoints

APRIL 1, 2025

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. Take for example Stop & Shop, a popular supermarket chain in the Eastern U.S. But how are grocers actually bridging the online with the offline?

Grocer 147

Grocer Checkout Point of Sale Advertising 147

Inside Retail

NOVEMBER 25, 2024

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

Promotions 130

Promotions Marketing Target Market Supermarket 130

Retail Gazette

FEBRUARY 24, 2025

Co-op has said convenience retail media is up to four times more impactful than campaigns found in larger supermarkets. The study also assessed viewability and opportunities to see, indicating instances where advertisements could have been seen without direct focus.

Advertising 76

Advertising Supermarket Promotions Consumer 76

Retail Gazette

FEBRUARY 12, 2025

Sainsburys has had its complaint against a Tesco ad, which claimed its Clubcard points are worth more than its rivals Nectar card points, rejected by the advertising watchdog. The supermarket added that it had since amended the advert to add further clarification.

Advertising 76

Advertising Supermarket Consumer Shopping 76

Inside Retail

APRIL 15, 2025

However, the financial pressures of rising living costs have also influenced participation trends, leading some consumers to opt for more budget-friendly or experience-based gifts. Customisable gift and subscription boxes are also growing in popularity, allowing consumers to curate presents tailored to specific maternal figures.

Consumer 130

Consumer Fulfillment Advertising Promotions 130

Inside Retail

JUNE 17, 2025

per cent and advertising growth of 50 per cent. The National Bureau of Statistics reported year-on-year retail sales growth for consumer goods of 5.1 Gross margin edged up fractionally to 24.2 per cent, operating income grew by 4.3 per cent and net after tax profit was $4.6 billion, down 12.6 per cent year-on-year.

Accounting 130

Accounting Wholesale Fulfillment Advertising 130

Retail Gazette

NOVEMBER 22, 2024

Retail Gazette speaks to advertising experts to find out which businesses succeeded and what is retail’s best Christmas advert of 2024. ” Sophie Bell: “ This is the kind of nostalgia I want to consume at Christmas! Also, their food looks better than other supermarkets. Heartwarming and beautifully executed.

Advertising 59

Advertising ATS Supermarket Accounting 59

Mike Anthony

MARCH 21, 2025

It will drive both purchase and usage of the brand and the category a real win for Gillette, consumers, shoppers AND the retailer. More gets consumed. Powerful in-store retail media built out of consumer insight and an understanding of consumption barriers Which brings me on to the Gillette example shown above.

Consumer 130

Consumer Marketing Supermarket Advertising 130

Retail TouchPoints

FEBRUARY 10, 2025

Effective advertising is no longer defined as such due to strategy or intention. But for those extending their Dry January into this month, several advertisers new to the game provided alternatives. Does this really cause a customer in a diner, drive-thru or supermarket to get stuck in an embarrassingly long period of indecision?

ATS 179

ATS Advertising Consumer Supermarket 179

Inside Retail

APRIL 7, 2025

Social taboos have softened and consumers have been educated to associate sex toys with self-care. Despite the consumer demand, however, sexual wellness brands still face challenges in navigating campaigns and shelf space due to a lingering conservatism amongst retailers and media platforms.

Marketing 130

Marketing Beauty and Health Advertising Supermarket 130

Inside Retail

MAY 15, 2025

In a daring departure from the polished conventions of pantry product advertising, Australian brand Mingle Seasoning has turned up the heat, literally and figuratively, with a provocative campaign starring internet sensation, Girthmasterr. Supermarkets and morning TV are powerful platforms, but they can also feel predictable and safe.

Supermarket 264

Supermarket Advertising Marketing Consumer 264

Inside Retail

MAY 2, 2024

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Both retailers reported that the current economic environment has challenged consumers’ discretionary spending and that households have evolved their buying habits to seek out value.

Consumer 255

Consumer Shopping Supermarket Promotions 255

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

Advertising 163

Advertising Consumer Marketing Spend Supermarket 163

Retail TouchPoints

NOVEMBER 10, 2022

While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. However, in an era of ad innovation, advertisers have to be prepared to fail upwards.

Consumer 306

Consumer Advertising Shrinkage Marketing 306

Retail TouchPoints

SEPTEMBER 26, 2023

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.

Advertising 263

Advertising Supermarket Returns Customer Experience 263

Inside Retail

APRIL 26, 2024

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Choice is looking for the real deal Supermarkets are where Australians feel cost-of-living pressures the most, and food inflation is far from a myth.

Supermarket 147

Supermarket Promotions Advertising Consumer 147

Inside Retail

AUGUST 15, 2024

Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. billion annually.

Advertising 147

Advertising Supermarket Marketing Consumer 147

Inside Retail

SEPTEMBER 23, 2024

The Australian Competition and Consumer Commission’s (ACCC) allegations that Woolworths and Coles breached the Australian Consumer Law by making misleading claims about discounts come as retailers head into their most promotional period of the year and serve as a warning to the wider industry.

Supermarket 130

Supermarket Promotions Advertising Consumer 130

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payment Services 312

Payment Services Advertising Customer Experience Consumer 312

Retail TouchPoints

JUNE 17, 2024

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns.

Supermarket 277

Supermarket Advertising Shopping Consumer 277

Retail TouchPoints

JULY 14, 2023

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. Our pilot is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram to meet more consumers where they are. said the company in the LinkedIn Post. In the U.S.

Advertising 244

Advertising Grocer Supermarket Promotions 244

Retail TouchPoints

JULY 12, 2024

Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its latest adoption of digital shelf tags and post-purchase offers powered by its retail media network are designed to further improve the omnichannel grocery shopping experience. to further enrich its online media experience.

Advertising 279

Advertising Checkout Promotions Supermarket 279

Inside Retail

JULY 12, 2021

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.

Supermarket 264

Supermarket Discount Store Store Layout Returns 264

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

Advertising 264

Advertising Marketing Customer Experience Management 264

Inside Retail

JULY 12, 2023

Gander, a new mobile app designed to help Australian shoppers and supermarkets tackle the issue of food waste, launched in Australia earlier this month. The issue isn’t just exacerbated by customers tossing their scraps, but from supermarkets rejecting oddly shaped fruits and vegetables as well.

Supermarket 246

Supermarket Grocer Advertising Consumer 246

Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2

Payment Services 286

Payment Services Advertising Shopping Consumer 286

Retail TouchPoints

JUNE 6, 2022

Here are some examples covering the spectrum of diversification, from a continuist perspective to more disruptive cases: In July 2021, John Lewis revealed plans to become a private landlord by building 10,000 new homes over the next 10 years on land currently used as car parks and above Waitrose supermarkets across the UK.

Supermarket 291

Supermarket Advertising Store Operations Management 291

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Apparel 264

Apparel Fashion Advertising Supermarket 264

Retail TouchPoints

OCTOBER 6, 2023

Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live network to stores across the UK. The retailer plans to more than double the number of screens in its stores, from 320 to more than 800.

Supermarket 278

Supermarket Advertising Location Planning 278

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He points to supermarkets, electronics, apparel, furniture, health, sports and beauty as strong emerging categories on the platform.

Beauty and Health 247

Beauty and Health Fashion Advertising Outdoor 247

Inside Retail

APRIL 15, 2024

Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. Sydney-based entrepreneur, Julia Sakr, founded the luxury dog-bed brand, Barney, one of the brands that was “duped” recently by multinational supermarket Aldi.

Supermarket 277

Supermarket Consumer Advertising Accounting 277

Hunton Andrews Kurth

MAY 10, 2023

The Ninth Circuit Court of Appeals recently affirmed the dismissal of a putative class action lawsuit brought by a consumer who claimed that The Kroger Company supermarkets falsely advertised its spreadable fruit product containing fruit-based sweeteners as “Just Fruit.”

Advertising 98

Advertising Supermarket Consumer Marketing 98

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Retail TouchPoints

FEBRUARY 28, 2022

It found that 67% of consumers believe that the best shopping experiences of the future will incorporate both human and digital channels. Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television.

Fulfillment 264

Fulfillment Jewelry Advertising Department Stores 264

Inside Retail

JULY 11, 2023

Vegemite first hit Australian supermarket shelves in 1923, but it took a while to find its feet. Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. A nutritious food replacement In the 1930s, Walker hired American advertiser J.

Advertising 189

Advertising Shipping Supermarket Marketing 189

Retail TouchPoints

DECEMBER 2, 2022

There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media has just upped the ante. The recent Kroger-Albertsons merger announcement sent shock waves through the retail and consumer packaged goods (CPG) industries, with the move cornering approximately 19% of the U.S.

Advertising 162

Advertising Marketing Supermarket Consumer 162

Retail TouchPoints

AUGUST 21, 2023

billion , helped by a 24% increase in ecommerce revenues that showed strength in pickup/delivery and advertising. Off-Price Retail Shows its Strength Despite lower inflation and still-strong consumer spending raising hopes that the U.S. For the three-month period ending July 28, 2023, Walmart’s net sales increased 5.4%

Fulfillment 246

Fulfillment Supermarket Advertising Returns 246