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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. Photo courtesy of TikTok)

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Beating Cookie Addiction with a Healthier Attribution Diet

Retail TouchPoints

The wonders of cookies have been leaning toward the side of consumers so far. Server-side tagging is at your disposal to help you do just that. Done right, implementing server-side tagging will put data autonomy back in your hands and prevent ad blockers and other filtering extensions from rendering part of the dataset useless.

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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

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What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. What Is Social Commerce?

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Customer Reviews: Why They’re Important & How to Get More

Wiser

According to a survey done by Power Reviews , 99 percent of consumers say they read reviews when shopping, and 98 percent of consumers consider reviews to be essential to their purchasing decisions. In fact, according to a study done by BrightLocal , 42 percent of consumers are confident they’ve seen fake reviews on Facebook.

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Building a Customer Retention Strategy

Rangeme

Encourage your best customers to share your products and reward them. Video testimonials – Ask customers to record a video testimonial and share it on social media. Then get their permission to use the video for your paid advertising campaigns. Tag customers in your CRM based on the store they purchased at.

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The Complete Guide to The sale price Attribute In Google Product Feeds

Store Growers

This sense of urgency can be a powerful motivator, especially in today’s fast-paced digital marketplace where consumers are bombarded with countless options. The Sale Label vs Other Google Shopping Tags Also note that the sale price annotation is not the only way to make your product ad stand out in the Google Shopping search results.