Google’s Former Chief Evangelist Shares the Secret to Ecommerce Profitability
Retail TouchPoints
DECEMBER 16, 2022
But as ecommerce has become a more prominent contributor to retailers’ bottom lines, and the cost of doing business online gets more expensive (think rising shipping costs and increasing returns), the mere existence of an ecommerce operation is no longer enough — retailers now have to find a way to make money online.
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