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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

Revenues were down more than expected, decreasing 42% YoY to $78 million ; adjusted EBITDA was in line with expectations but still represented a loss of $66 million in the quarter; and monthly active users were down 48% to 12 million. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Best Promotional Items for Your Business in 2022

Small Biz Trends

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. It is a form of advertising that allows consumers to interact with a brand on a physical level.

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CCS 2022: Experts Provide Lessons and Best Practices from the Great Acceleration

Retail TouchPoints

The 2022 Connected Consumer Series featured industry experts, thought leaders and practitioners prepared to share their wisdom with their peers, and spotlighted powerful examples from FILA, Lidl, Patagonia and other businesses. It’s also changing the dynamics of retailers’ relationship with consumers. “If

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How to Prepare for Amazon Prime Day 2022

Retail Bound

Amazon recently announced that Prime Day 2022 will be July 12 th -13 th. Here are some valuable tips to help product brands prepare for Amazon Prime Day 2022. To reap more success from this year’s Amazon Prime Day, you must ensure that your brand is trusted and recommended by consumers. ‍ 1.

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Google’s Former Chief Evangelist Shares the Secret to Ecommerce Profitability

Retail TouchPoints

But as ecommerce has become a more prominent contributor to retailers’ bottom lines, and the cost of doing business online gets more expensive (think rising shipping costs and increasing returns), the mere existence of an ecommerce operation is no longer enough — retailers now have to find a way to make money online. It’s an emergency.

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Three key trends in retail strategy for 2023

Inside Retail

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32. to fulfill and ship that order which means Amazon loses money on many orders. But it costs $10.59