Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

JUNE 4, 2021

Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising. As Amazon has emerged as the third-largest digital advertising platform in the U.S.

Advertising 351

Advertising Merchant Services Shopping Checkout 351

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. In the U.S.,

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. We do not need to trade our children’s emotional wellbeing for return on ad spend,” Mallard added.

Advertising 290

Advertising Marketing Shopping Returns 290

Retail TouchPoints

FEBRUARY 14, 2025

Indeed, 30% of consumers said they buy from online marketplaces a few times a month, while another 20% buy from them a few times a week, according to Bizrate Insights. However, 70% of consumers prefer shopping with specialized marketplaces over their mass counterparts, according to Boston Consulting Group. According to Emarketer , U.S.

Fulfillment 216

Fulfillment Shipping Advertising Management 216

Retail TouchPoints

JULY 25, 2024

The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. At launch, several Sam’s Club MAP advertisers such as Unilever already plan to utilize Scan & Go ads.

Checkout 264

Checkout Advertising Returns Shopping 264

Retail TouchPoints

JANUARY 2, 2025

Exclusive: Google Debuts New Retail Media Solution with Lowes as First Beta Tester (March 18, 2024) Retail media was THE growth story in 2024, fueled by these networks ability to target consumers at key decision points in the shopper journey. consumers wallet.

Payment Services 278

Payment Services Checkout Wholesale Consumer 278

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same.

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

MAY 30, 2025

As online purchases increased and face-to-face consumer engagement with staff reduced, more and more retail brands leaned into communications that reflected this new reality. Employee-centric communications were relegated to the scrap heap of advertising. Authenticity in advertising is key to resonating with todays consumers.

Marketing 147

Marketing Advertising Consumer Promotions 147

Retail TouchPoints

SEPTEMBER 1, 2022

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? It’s mental exhaustion for consumers and also a lot of money wasted by marketers. of all U.S.

Consumer 321

Consumer Promotions Returns Marketing 321

Retail TouchPoints

MAY 7, 2025

The company also announced a host of other big plans for the rest of 2025, including the debut of a new peer-to-peer marketplace scheduled to launch by the end of this year, plans for new solutions to help retailers with returns and adding support for menswear (the company has previously focused only on womens and kids).

Planning 200

Planning Returns Shopping Consumer 200

Inside Retail

MAY 8, 2022

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . For the year to June 2021, consumer retail spending grew by 9.1 per cent year-on-year growth in retail consumer spending to March 2022 3. per-cent lift in return on investment. Yes, you read that right.

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Inside Retail

APRIL 28, 2025

It uses advertising inventory, including a retailers owned channels, such as online and in-store. In Australia, Coles and Woolies are the leaders in the space, offering suppliers a vast suite of options to target consumers email, web, social, and every sort of in-store advertising you can think of.

Marketing 240

Marketing Advertising Department Stores Supermarket 240

Retail TouchPoints

MARCH 2, 2021

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

Advertising 200

Advertising Telecommunications Consumer Returns 200

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. In fact, most ecommerce brands are barely getting 2X-3X gross profit return on ad spend in 2022. What needs to change?

Advertising 278

Advertising Returns Planning Consumer 278

Retail TouchPoints

APRIL 24, 2025

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

Merchant Services 147

Merchant Services Advertising ATS Payment Services 147

Retail Focus

FEBRUARY 6, 2025

As consumers move seamlessly between online, mobile, and physical store channels, retailers must keep pace through an omnichannel strategyone that unifies every customer touchpoint into a cohesive, frictionless journey. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.

Payment Services 147

Payment Services Returns Technical Support Promotions 147

Retail TouchPoints

JULY 30, 2024

Even with research tools and ad tactics galore, new products still fail to resonate with consumers at an alarming rate. In large part, it’s a consequence of consistent consumer shopping routines. As we know, a change in consumer behavior is a lot to ask. No disruption to consumers’ comfy shopping routines.

Advertising 263

Advertising Consumer Shopping Accounting 263

Retail TouchPoints

SEPTEMBER 25, 2024

For several years now, consumers’ search behavior has been trending away from generic search engines and toward platforms like Amazon and social media sites. The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities.

Advertising 288

Advertising Jewelry Shopping Returns 288

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

Social Commerce 312

Social Commerce Consumer Merchant Services Checkout 312

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. Consumers are clear on expectations from ecommerce businesses.

Payment Services 363

Payment Services Advertising Returns Checkout 363

Retail TouchPoints

OCTOBER 24, 2024

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. We’re excited to expand the services we provide our partners to include greater advertising capabilities.

Merchant Services 264

Merchant Services Advertising Payment Services Checkout 264

Retail TouchPoints

OCTOBER 24, 2024

The pandemic really accelerated all of these numerous platforms where people can create and share content, [so that now] a consumer can come in at any point in time and easily buy in that second,” said Kaisy O’Reilly, Chief Marketing Officer at Stuart Weitzman during the IAB Connected Commerce Summit.

Merchant Services 261

Merchant Services Payment Services Checkout Shipping 261

Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 billion in gross merchandise volume (total spend before fees, discounts and returns) up from $4.5 Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9 billion in the prior year.

Fulfillment 240

Fulfillment Shipping Marketing Accessories 240

Retail TouchPoints

AUGUST 12, 2022

Online brands looking to cut CAC (customer acquisition costs) and content production costs are recognizing customer content has stepped up as the less expensive third-party proof consumers want. Getting Real: Seeing UGC Through the Consumer’s Lens. Some were and are still afraid to concede control to consumers.

Consumer 245

Consumer Marketing Advertising Promotions 245

Retail TouchPoints

FEBRUARY 26, 2025

And while there are certainly costs associated with going green (though it turns out greenwashing is often more expensive), sustainability has the potential to boost sales, cut costs and increase efficiencies including the bonus benefit of reducing product returns. consumers, according to Bain & Co.; Premium pricing: 50% of U.S.

Returns 191

Returns Apparel Promotions Advertising 191

Retail TouchPoints

APRIL 25, 2025

The new retail media offering includes offsite advertising and in-store digital signage that utilize data and insights from the companys SmartRewards loyalty program. Were constantly innovating to elevate the guest experience and offer impactful solutions for our brand partners, said John Carey, President and CEO of EG America in a statement.

Store Operations 147

Store Operations Advertising Returns Location 147

Inside Retail

OCTOBER 25, 2024

The company’s Identity Network – a proprietary database recognising 9 billion devices and 1 billion consumers and observing 2 trillion digital transactions annually – allows brands to deliver the most impactful offers to their target audience at the right moment and on the right channel.

Promotions 242

Promotions Marketing Customer Experience Advertising 242

Retail TouchPoints

MAY 27, 2025

Why not experiment with relevant advertisements in our store to expose customers to new sellers and items (versus only what our algorithms might surface based on past purchases)? Its about leveraging its stores to deliver experiences that ecommerce operators cant replicate, like in-store pickup, returns and fulfillment.

Fulfillment 191

Fulfillment Merchant Services Advertising Shipping 191

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 264

Consumer Merchant Services Payment Services Advertising 264

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). “Advertisers on average see 6.5X

Advertising 278

Advertising Returns Marketing Consumer 278

Retail TouchPoints

APRIL 9, 2025

That selection, combined with the speed and convenience of its vanguard Prime membership program, has produced a gravitational pull that consumers and brands have found hard to resist. However, delivery, returns, exchanges and customer service will all still be managed by the brand itself. customers in the coming months.

Shopping 147

Shopping Advertising Consumer Accessories 147

Retail TouchPoints

SEPTEMBER 26, 2023

Brand advertisers will be able to tap into digital and in-store advertising as well as off-site advertising on brand-safe sites. Retail media is outpacing traditional marketing and will be a game-changer in consumer marketing,” said Jason Farver, President of Hy-Vee RedMedia in a statement.

Advertising 263

Advertising Supermarket Returns Customer Experience 263

Retail TouchPoints

MARCH 14, 2024

In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. However, reading around the subject can lull some retailers into the view that they need to do no more than create an internal agency and then leave all the work to third-party advertisers.

Advertising 311

Advertising Consumer Marketing Management 311

Retail TouchPoints

OCTOBER 4, 2023

As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the biggest vehicles for brands to connect with consumers. Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. said Reduto.

Advertising 292

Advertising Consumer Returns Shopping 292

Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 This collaborative approach allows smaller and regional retailers to expand their reach, attract more advertisers, and boost their competitiveness in the retail media market.

Advertising 130

Advertising Sporting Goods Management Outdoor 130