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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This cutting-edge technology is capable of understanding and analyzing its environment, to support retailers by making the most of their resources and ultimately improving the overall experience for shoppers and employees. Likewise, the retail industry is in a unique place to transform with a mindfulness around privacy.

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Opinion: An Unvarnished Review of the Smart Cart Shopping Experience

Retail TouchPoints

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Think of it this way: first-party data may reveal someone’s favorite style of jeans or even their favorite brand, but zero-party data, when done effectively, will tell a marketer when someone is planning a night out on the town next week. So how should retailers use zero-party data?

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. This will ensure a seamless experience from first click to checkout.

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Enhancing Customers Experience Throughout Their Buying Journey

Small Biz Trends

Streamline the Decision Process: Ensure a smooth and convenient checkout experience, whether online or in-store. Focusing on optimal customer experience fosters customer loyalty, promotes higher retention rates, and enhances your business’s competitive edge in the retail market. Ease of purchasing plays a crucial role here.

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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

The same technology also can prompt customers with proactive messages after they leave the checkout page, but before they leave the site entirely, to capture them in the moment. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.