Retail TouchPoints

JUNE 15, 2022

The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Certainly having more sellers and more products on its shopping platform should boost traffic and therefore advertising audiences.

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail TouchPoints

MAY 17, 2024

This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out. But there is a more middle-of-the-road area of self-checkout that is currently growing by leaps and bounds — smart carts. by the end of 2024.

Checkout 289

Checkout Shopping Kiosk Supermarket 289

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Make Sure Your Product Feed is 100% Accurate A product feed is a file that contains a list of products a brand wants to advertise on Google.

Advertising 277

Advertising Promotions Marketing Checkout 277

Inside Retail

SEPTEMBER 3, 2024

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Loss prevention: AI combats retail shrinkage also, by integrating computer vision and motion analytics at self-checkouts, detecting suspicious activities and ultimately reducing theft.

Loss Prevention 245

Loss Prevention Checkout Shrinkage Supply Chain Management 245

Inside Retail

SEPTEMBER 9, 2021

Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy. I expect to see three opportunities flourish in pharmacy retail in the future: 1. Instore subscription programs.

Promotions 239

Promotions Advertising Management Checkout 239

Inside Retail

MAY 5, 2025

Those that invest in creator-led commerce, seamless checkout, and cross-channel personalisation will be best positioned to capture market share. Unlike traditional barcodes, 2D barcodes provide rich, detailed data, enabling shoppers to access sustainability credentials, ingredients, usage instructions, and promotions through a single scan.

Consumer 130

Consumer Social Commerce Management Promotions 130

Inside Retail

NOVEMBER 20, 2022

According to the Trigo CEO Michael Gabay, the Berlin location is nearly double the size of the Cologne store, where the concept debuted, and has additional offerings, such as promotional baskets, crates of beer and other bulk items, as well as pans and kitchen utensils. Already at it in Singapore.

Checkout 130

Checkout Payment Services Supermarket Specialty Store 130

Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. With lower price barriers to enter the market, digital advertisers proliferate. Data-driven advertising methods, such as predictive analytics and real-time optimization, unlock the ability to craft ads that are more likely to resonate with your audience.

Advertising 290

Advertising Marketing Consumer Payment Services 290

Retail TouchPoints

SEPTEMBER 12, 2023

Businesses can also curate custom product collections directly on their profile page; The Shop tab , a centralized marketplace hub where businesses can display their products and customers can easily search and discover promotions. Previously, TikTok had only shared the availability of FBT in the U.K. ; user data is stored in the U.S.

Merchant Services 278

Merchant Services Payment Services Shopping Checkout 278

Retail TouchPoints

MARCH 23, 2023

For 20-odd years, third-party cookies have reigned supreme in the advertising world as digital ads rocketed to a market worth hundreds of billions of dollars. From a first-party data perspective, checkouts give you both recency and behavior — two critical qualities of valuable data.

Checkout 263

Checkout Advertising Marketing Promotions 263

Retail TouchPoints

MARCH 11, 2022

During its second annual global advertiser summit, Pinterest highlighted a range of new and upcoming shopping and advertising features, including: Your Shop — a personalized shopping space within Pinterest that offers up brands and products tailored to each users’ individual tastes, based on their activity and preferences.

Social Commerce 305

Social Commerce Merchant Services Advertising Shopping 305

Retail TouchPoints

JULY 31, 2020

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? LIAs promote available products that shoppers can receive via curbside store pickup.

Marketing 253

Marketing Beauty and Health Sporting Goods Advertising 253

Inside Retail

JANUARY 3, 2023

Meanwhile, other companies are using AI to provide a more personalised shopping experience for customers by analysing their browsing and checkout history. Retail workers have access to information about products, promotions, and pricing instantly.

Payment Services 290

Payment Services Shopping Checkout Kiosk 290

Retail TouchPoints

DECEMBER 13, 2022

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. As CPG brands continue to ramp up advertising spend, they should reconsider their media mix to align with a phygital strategy.

Advertising 278

Advertising Telecommunications Location Kiosk 278

Retail TouchPoints

JANUARY 28, 2022

Besides rewards programs, traffic-hungry retailers are using fun social media surveys, email promotions/newsletters and in-store kiosks to get their customers to share more of who they are and what they want from their retail experience. So how should retailers use zero-party data?

Kiosk 278

Kiosk Outdoor Checkout Marketing 278

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Was it a specific promotion, product, or referral? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. The holiday sale season is a whirlwind for retailers.

Customer Retention 241

Customer Retention Promotions Returns Planning 241

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions.

Promotions 97

Promotions Employee Engagement Returns Checkout 97

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

Retail TouchPoints

MAY 9, 2023

retailers plan to use technology and automation for their critical behind-the-scenes work, like inventory, orders, payroll and invoicing — as well as for more customer-focused needs like communications, marketing, loyalty and checkout. Square’s Future of Commerce report noted that 91% of U.S. Maintaining a cost-efficient marketing toolkit.

Payment Services 289

Payment Services Inventory Management Marketing Checkout 289

Inside Retail

SEPTEMBER 20, 2023

They collect all this data, and then they see that their checkout rate is very low, but they don’t know what to do about it because the data tells you where the problems potentially are – but not what the potential solution can be. There are multiple ways to display a promotion. You can add urgency, it’s selling fast.

Checkout 264

Checkout Marketing Accessories Advertising 264

Retail TouchPoints

JULY 14, 2020

Conor Riley: Several years ago, our products were promoted primarily through subscription boxes geared toward a younger consumer base at $10 per month , but then our brand was picked up by stores like Nordstrom. promoted our product without being paid. You have to make sure you are offering frictionless checkout.

Checkout 207

Checkout Fulfillment Shipping Payment Services 207

Wiser

APRIL 3, 2023

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. But you would be wrong.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Retail TouchPoints

FEBRUARY 7, 2024

To be clear, we’re not talking about next-gen store tech like autonomous checkout or inventory-light, QR-based store experiences like the now defunct Amazon Style stores and recent Pinterest pop-ups. These price comparisons happen regularly, but not on a set schedule, so retailers can’t build them into a pricing or promotion calendar.

Point of Sale 287

Point of Sale Promotions Inventory Management Grocer 287

Inside Retail

OCTOBER 24, 2021

Amazon’s advertising revenues are forecast to reach $30 billion this financial year, close to 6 per cent of its retail sales, and many multiples beyond that of most traditional retailers. Amazon’s advertising success. Amazon also offers FMCG advertisers the ability to close the loop and track the customer through to redemption.

Advertising 130

Advertising Checkout Shopping Accounting 130

Inside Retail

MARCH 29, 2022

And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. Influencers regularly tag Alo products in their posts, which only brands with checkout-enabled Instagram Shops can allow.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

JULY 11, 2023

Inflation, production costs and the rising cost of advertising on Amazon have been hard on SMBs, so it’s definitely advantageous for Amazon to support these sellers that make up a huge portion of its sales during this key time.” To access the deal, shoppers must be Prime members and use the Buy with Prime option at checkout.

Payment Services 200

Payment Services Shipping Checkout Fulfillment 200

Retail TouchPoints

JANUARY 3, 2023

It works perfectly to get them to establish that consistency early on, and promoting flexibility of the subscription program has seemed to be one of the most important things for these customers.” Tip 2: Tailor marketing and advertising strategies based on customer relationship status.

Beauty and Health 278

Beauty and Health Marketing Consumer Advertising 278

Retail Gazette

DECEMBER 4, 2023

According to a report from the Obesity Health Alliance (OHA) and Food Active, a quarter of the 25 stores they had visited had put sweets, crisps, fizzy drinks or other “less healthy” items in parts of the shop that include near checkouts or on end-of-aisle displays.

Supermarket 115

Supermarket Grocer Checkout Advertising 115

Wiser

OCTOBER 26, 2021

You can create a shopping situation where consumers feel like they have something to win if they buy, either literally, through sales and promotions, or figuratively, by positioning the purchase as “retail therapy.” You can also be very clear in your advertising the dollars saved thanks to your deals.

Cross Merchandising 145

Cross Merchandising Checkout Consumer Promotions 145

Store Growers

OCTOBER 30, 2022

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions?

Merchant Services 58

Merchant Services Promotions Shipping Advertising 58

Inside Retail

NOVEMBER 27, 2023

Conversely, they might spot an item in a store, compare prices on their smartphone, and choose either to take it to the checkout or order it online for home delivery. Generative AI helps create dynamic and personalised marketing content, which is essential in today’s retail landscape flooded with generic advertising.

Consumer 147

Consumer Checkout Inventory Management Shopping 147

Retail Focus

DECEMBER 3, 2023

“Shopper behaviour analytics not only provide retailers with the ability to deliver personalised promotions to shoppers but can also use dynamic pricing or real time promotions to increase consumer spend on these days,” Overgaard said. “AI-powered analytics goes beyond online retail.

Advertising 147

Advertising Shopping Promotions Checkout 147

Retail Minded

AUGUST 8, 2024

One time-tested and effective strategy for attracting retail customers is to hold different types of promotions. Your promotional campaigns can do a lot to generate excitement and pique the curiosity of customers who would otherwise shop elsewhere for their needs.

Promotions 52

Promotions Payment Services Checkout Target Market 52

Retail TouchPoints

DECEMBER 19, 2022

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. Have you ever had your eye on a limited-edition item from your favorite brand? Anti-bot defenses like CAPTCHA are disregarded.

Merchant Services 162

Merchant Services Payment Services Drop-Shipping Shipping 162

Wiser

JULY 6, 2021

In reality, technology has created nothing short of a revolution, from the big stuff like eCommerce to smaller, now-common trends like self-checkouts and buy online, pick up in-store. It holds products on it, plus a pricing label or maybe some advertisements. Digital displays for pricing, advertisements, and other information.

Advertising 158

Advertising Inventory Management Checkout Marketing 158

Wiser

NOVEMBER 7, 2022

Smoother Checkout Processes. Your next step might be to put out a promotion discounting purchases of a certain amount or higher from the same brand. Tracking shopper foot-traffic can also provide insight into the best place for promotional displays and signage. Improved Employee Trainings.

Store Layout 146

Store Layout Promotions Checkout Shopping 146

Wiser

MAY 8, 2018

If you were an advertiser five years ago you could probably see decent success online if you ran a basic campaign / digital strategy. But these days there is an influx of advertisers looking to target the exact same user that you are,” Ben Whitrock , Sr. Give Them a Simple Checkout Process . Follow up with an Email.

Shopping 68

Shopping Checkout Advertising Promotions 68