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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? This will ensure a seamless experience from first click to checkout. Learn From: Health & Beauty.

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Chemist Warehouse founder Jack Gance shares the secrets to success

Inside Retail

Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. So, we rebranded all the stores My Chemist and we focused on the front of shop business where we had a lot more health and beauty than the average pharmacy.”

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Deep dive: What social commerce looks like around the world

Inside Retail

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Social commerce covers end-to-end shopping journeys, from discovery, research and evaluation to checkout, all on the social media app. More than just ‘buy now’ buttons. In many instances, these ‘journeys’ are very short, one-click discover-and-buy.

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Instead of supplements that sit in bottles in your medicine cabinet, our belief is that health should be readily available in your pocket,” Yoshimura said in an interview with Retail TouchPoints.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

These include: Website infrastructure costs Advertising and marketing expenditure Customer support costs Checkout fraud costs. Research estimates 75% to 80% of ecommerce operational costs are negatively impacted by malicious bots. The primary methods of attack for bots are speed and volume.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

The company also wants to improve the payment experience with a new guest checkout option — which rolled out on Wish’s mobile web platform in Q2 — and is working on easier log-in options for existing users. A focused, disciplined advertising approach. Enhancing product assortment in core categories.