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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? This will ensure a seamless experience from first click to checkout. Learn From: Health & Beauty.

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Instead of supplements that sit in bottles in your medicine cabinet, our belief is that health should be readily available in your pocket,” Yoshimura said in an interview with Retail TouchPoints.

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Deep dive: What social commerce looks like around the world

Inside Retail

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Social commerce covers end-to-end shopping journeys, from discovery, research and evaluation to checkout, all on the social media app. More than just ‘buy now’ buttons. In many instances, these ‘journeys’ are very short, one-click discover-and-buy.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

These include: Website infrastructure costs Advertising and marketing expenditure Customer support costs Checkout fraud costs. Account creation bots — which generate accounts in bulk to execute multiple purchases at once — give a false impression of your customer base. Resellers and bots aren’t fussy or loyal customers.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

Europe should continue to be a strategically important region for Wish as our European customer base accounted for nearly half of the core marketplace revenue in Q2,” said Yan. While Wish doesn’t share GMV breakdowns by category, Liu said that these four categories account for more than 50% of GMV on the platform.

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Staying Competitive: Keeping Up With Amazon

Rangeme

Morrisons latest to launch AI-powered checkout-free store system. Digital advertising. Now more retail players – including Best Buy , Family Dollar , Instacart , Kroger , Target , and Walmart – are clamoring to offer digital ads to connect brand advertisers with shoppers in the exact moments they’re browsing and buying online.

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Vasos extolled for accomplishments

Mass Relators

At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s Vasos further leaned on his drug store roots by redefining Dollar General’s health and beauty offerings, transforming those categories into a destination for customers. Vasos’ career in retail began in a manner as humble as the man himself.