Retail TouchPoints

SEPTEMBER 1, 2022

The effects are massive for the retail industry at large, especially when you consider that $761 billion in merchandise will be returned this year [approximately 16.6% A lot of those returned products end up in landfills, so this is horrible for consumers, retailers and the planet — and it’s all coming from people misguiding consumers.

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Consumer Promotions Returns Marketing 321

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

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Promotions Advertising Marketing Planning 78

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

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Advertising Consumer Marketing Accounting 264

Retail TouchPoints

MARCH 19, 2024

Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X

Merchant Services 264

Merchant Services Advertising Shopping Promotions 264

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. This could help a CPG brand pinpoint new customer segments for more targeted advertising.

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Retail TouchPoints

JULY 8, 2021

has entered a multi-year national partnership with buy now, pay later solution Afterpay to support retailers in offering flexible payment solutions to returning shoppers. Leasing at URW in a statement. “We Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Advertising Promotions Marketing Target Market 98

Mass Relators

APRIL 2, 2024

MINNEAPOLIS – Target has has enlisted actress Kristen Wiig to reprise her role as the iconic Target Lady in a national advertising campaign to support its Target Circle Week promotion. The savings event kicks off at 2 a.m. She definitely loves Target! It was so fun to bring her back after all this time.”

Returns 40

Returns Advertising Checkout Promotions 40

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. Read more The holiday season is when promotions do their best work. Increase customer satisfaction by up to 20%.

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Promotions Employee Engagement Checkout Returns 85

Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

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Advertising Promotions Returns Management 130

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And, amazingly so, the return on ad spend (ROAS) is almost always strong. So, what’s not to love – right?

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Advertising Marketing Returns Consumer 328

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected. When customers are focusing exclusively on promotions, keep connecting with emotional content that drives long-term bonds.

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Marketing Promotions Advertising Comparison Shopping 298

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Musk’s blunt approach has come across as unkind and inconsiderate,” senior lecturer in marketing at Macquarie Business School Abas Mirzaei told Inside Retail. . “In

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Advertising Accounting Promotions Returns 246

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 264

Advertising Marketing Customer Experience Management 264

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. Brand partners will also have access to metrics, such as attributed sales and return on ad spend (ROAS) from their Sprouts campaigns.

Advertising 298

Advertising Grocer Marketing Consumer 298

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

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Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 290

Advertising Consumer Returns Shopping 290

Wiser

APRIL 24, 2024

Understanding the critical first two weeks of a product launch, the brand partnered with Wiser Solutions to gain insights into distribution, on-shelf availability, pricing, planogram compliance, and the effectiveness of promotional materials at the store level.

Point of Sale 78

Point of Sale Promotions Advertising Marketing 78

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% of these emails being spam, 36% of which are from marketing and advertising initiatives.

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Marketing Retail Marketing Advertising Promotions 246

Retail TouchPoints

OCTOBER 21, 2022

After all, the walled gardens have generally been safe, and a somewhat-trustworthy channel for advertisers to connect with consumers. More than that, running advertisements and even whole campaigns across them is fairly easy. So, why market on the open web at all? digital advertising revenue is 28.6%, Facebook’s is 23.8%

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Advertising Marketing Accounting Promotions 278

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Another warning sign is the products being promoted might be in a higher or lower price range than their usual staples, or in a different style.

Advertising 246

Advertising Fashion Consumer Accounting 246

Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. Concerns are rising that Temu and its suppliers may be operating at a loss. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

JANUARY 5, 2023

National Retail Federation CEO Matthew Shay put it best, saying “Retailers are providing great products and experiences at the right price levels to help stretch household budgets.”. Retailers can deliver the personalized experiences shoppers expect by leveraging the data in their loyalty programs and looking at members’ purchase history.

Merchant Services 290

Merchant Services Promotions Consumer Discount Store 290

Retail TouchPoints

AUGUST 30, 2023

We have a broad customer base, so we look at TikTok to fill the top of the funnel – it’s about building brand awareness,” said Debi Theis, President of fragrance brand Henry Rose in an interview with Retail TouchPoints. and increase return on ad spend by 32.8%. million impressions.

Advertising 246

Advertising Promotions Consumer Returns 246

Retail Gazette

APRIL 3, 2024

The private equity-owned retailer revealed it had returned to profitability last month for the first time since its collapse in 2020, as EBITDA hit £1.5m ” “If you look at one of the other biggest investments we’ve made, it’s actually been in training, pay and the overall package of our colleagues.”

Returns 64

Returns Payment Services Marketing Consumer 64

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Holistic Search Intelligence maximizes ROAS on Google in four ways: 1.

Advertising 278

Advertising Marketing Location Consumer 278

Independent Retailer

MAY 12, 2022

It is that time once again to begin planning all of your back to school deals and promotions! Now that most students are back in the classroom, retailers can advertise the usual school supplies such as backpacks and new clothes and shoes, but now there is a new problem plaguing consumers: inflation. .

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Promotions Advertising Marketing Shopping 52

Wiser

DECEMBER 1, 2017

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . Josh Brisco, Operational Head of the Search Department at CPC Strategy.

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Advertising Apparel Shipping Promotions 74

Retail TouchPoints

AUGUST 5, 2022

Retailers are overly focused on quelling fraud at the expense of building customer relationships — which is their most foundational need for survival, growth and long-term success. Similarly, returns abuse can happen when fraudsters return stolen merchandise or exploit promotions and returns policies for personal gain.

Merchant Services 288

Merchant Services Returns Shipping Payment Services 288

Inside Retail

JULY 5, 2022

Amazon’s charge into the Australian market continues at pace with revenues doubling and a massive investment in infrastructure. Your brand is responsible for advertising, promotions and shipping products to Amazon, while they control the pricing and inventory. Sell at the right moment. Market effectively to drive sales.

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Fulfillment Advertising Shipping Returns 130

Inside Retail

APRIL 9, 2022

For example, did the promotion “3 for $25” do better than “Take a Further 25 per cent off”? Don’t be afraid to test the water with different promotions, test and test again until you find your magic formula. . Adding new items keeps your offering exciting, and can entice the customer to return to see what else is on offer.

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Markdowns ATS Inventory Management Promotions 130

Retail TouchPoints

AUGUST 26, 2020

Consumers concerned about saving money above all else are oftentimes less focused on the retailer they purchase from — and therefore are more likely to turn to other, cheaper options at a moment’s notice. Investing in effective advertising strategies also can be a more cost-effective way to increase demand.

Advertising 299

Advertising Promotions Returns Marketing 299

Retail TouchPoints

JULY 19, 2021

The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart. This enables greater insight and accuracy at every stage of the product lifecycle.”

Advertising 299

Advertising Customer Retention Consumer Fulfillment 299

Retail TouchPoints

OCTOBER 14, 2022

“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing. Currently available by invite only in the U.S.,

Advertising 290

Advertising Fulfillment Returns Shopping 290

Retail TouchPoints

DECEMBER 5, 2022

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Ads are everywhere and Japanese consumers are very receptive to advertising. Japan is around 4%!

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173