Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. stores following a three-year pilot with Cooler Screens.

Advertising 229

Advertising ATS Grocer Planning 229

Wiser

APRIL 3, 2023

Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. And this plan has worked! billion dollars.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Retail TouchPoints

DECEMBER 5, 2022

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Ads are everywhere and Japanese consumers are very receptive to advertising.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “

Planning 263

Planning Advertising Marketing Returns 263

Retail TouchPoints

MARCH 1, 2023

There are some different creative tactics that cash businesses like lotteries can incorporate into their digital marketing efforts to interact with customers and build interest to drive sales at the right moment. adults purchases a lottery ticket at least once annually — and one in eight buys one at least once a week.

ATS 262

ATS Advertising Consumer Marketing 262

Retail TouchPoints

JANUARY 8, 2024

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The new offering will be piloted at Good Food Holdings’ Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead. ” To learn more about retail media, check out our full guide here.

Advertising 162

Advertising Promotions Shopping Marketing 162

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. Learn more about our integrated retail technology platform. Learn more about our integrated retail technology platform.

Promotions 95

Promotions Employee Engagement Checkout Returns 95

Small Biz Trends

DECEMBER 2, 2022

Before you jump right into business ownership, you need a plan. Since December is National Write a Business Plan Month, it’s the perfect opportunity to determine the steps and strategies needed to propel your ideas forward. How to Write a Business Plan. Business plans in different industries tend to vary in their contents.

Planning 116

Planning Advertising Wholesale Promotions 116

Retail TouchPoints

AUGUST 12, 2021

They are moving the respondent experience from tiresome box-checking toward free-flowing natural conversations, at speed and at scale. Online surveys can, in theory, be just as effective at hearing the voice of the customer as focus groups or social listening tools. The Online Hearing Problem.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Small Biz Trends

JUNE 8, 2022

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. It is a form of advertising that allows consumers to interact with a brand on a physical level.

Promotions 136

Promotions Advertising Shipping Accounting 136

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

Advertising 233

Advertising Marketing Customer Experience Management 233

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Musk’s blunt approach has come across as unkind and inconsiderate,” senior lecturer in marketing at Macquarie Business School Abas Mirzaei told Inside Retail. . “In

Advertising 246

Advertising Accounting Promotions Returns 246

Retail TouchPoints

APRIL 3, 2024

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. Likewise, you don’t have to worry about time-sensitive messages being displayed too late. So how do you go about creating a content calendar?

Promotions 269

Promotions Customer Experience Point of Sale Accessories 269

Retail TouchPoints

NOVEMBER 10, 2023

Retail media vs. Commerce media Why is there so much excitement about retail media? Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. For more on off-site retail media advertising, skip ahead to this section.

Advertising 270

Advertising Marketing Social Commerce Consumer 270

Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We’d like to be able to surface different advertising messages to different segments as they go through the customer journey on our site.

Advertising 243

Advertising Marketing Promotions Shopping 243

Wiser

APRIL 29, 2024

At its core, the Perfect Store concept for eCommerce is about crafting an optimal shopping experience that maximizes a brand’s sell-out potential across online platforms. It’s about understanding and responding to the unique features of eCommerce platforms and the behaviors of online shoppers. What is the Perfect Store Online?

Promotions 78

Promotions Advertising Returns Consumer 78

Wiser

APRIL 18, 2023

Factors like timing, promotions, target audience, and more can affect your chances. So, no matter the product, it’s important that you start planning your product launch as far in advance as possible. Well, now is when their marketing team would start advertising for it. What Does Product Launching Really Mean?

Advertising 158

Advertising Promotions Planning Marketing 158

Inside Retail

APRIL 11, 2024

Many big brands now stand behind using real skin in their advertising campaigns. Yes, it’s heartening to see brands stepping up and challenging the beauty industry’s status quo, and it’s a positive step towards promoting inclusivity and diversity in advertising. Dove has championed it for years.

Marketing 130

Marketing Advertising Promotions Planning 130

Retail TouchPoints

FEBRUARY 13, 2023

Now, the Camp team is reflecting on its success and implementing a plan to further improve the product discovery tool for year-round revenue creation. “We Visitors need to answer only one question to get a fair share of results, but the more “data” they share about their needs, the more targeted the list will be.

ATS 239

ATS Shopping Advertising Planning 239

Retail TouchPoints

AUGUST 31, 2022

Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally. It shows where consumers dwell and which competitors they shop at, as well as complementary sites they visit before and after your business.

Location 268

Location Advertising Promotions Point of Sale 268

Rain Pros

AUGUST 3, 2022

If your attendance is slacking, a lackluster promotional strategy is likely to blame.” To effectively promote your classes and fill your seats to maximum capacity, it’s important to take advantage of all the modern ways people learn about classes and events in a digital age.

Promotions 52

Promotions Advertising Marketing Planning 52

Wiser

APRIL 24, 2024

Understanding the critical first two weeks of a product launch, the brand partnered with Wiser Solutions to gain insights into distribution, on-shelf availability, pricing, planogram compliance, and the effectiveness of promotional materials at the store level.

Point of Sale 78

Point of Sale Promotions Advertising Marketing 78

Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. Concerns are rising that Temu and its suppliers may be operating at a loss. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

JANUARY 12, 2023

Let’s take a look at a few of these. Your business needs a plan to sell on Amazon — not having a plan is a very bad plan! Amazon is all about visibility. Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. Neatness counts at Amazon.

Fulfillment 256

Fulfillment Advertising Accounting Planning 256

Wiser

MAY 8, 2024

Yet, despite its importance, many businesses struggle to measure trade promotion effectiveness. Trade spend includes funds allocated to promotions, discounts, and other incentives aimed at enhancing product visibility, retail partnerships, and ultimately, sales.

Accounting 78

Accounting Promotions Returns Management 78

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 238

Advertising Consumer Returns Shopping 238

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

Merchant Services 249

Merchant Services Finance Advertising Marketing 249

365 Retail

SEPTEMBER 12, 2022

With pressure building to finalise plans and start generating results it can be easy for buyers to rely on the same promotions time and again for ease. This can be precarious as outcomes are likely to be at best the same as in previous years or, due to the current financial climate, far worse. Category management is key.

Planning 70

Planning Promotions Advertising Management 70

Mass Relators

MARCH 16, 2022

. – Walgreens announced Wednesday a partnership with Tripadvisor to promote and encourage safe and responsible travel during spring break and school vacations in the United States. According to a recent Tripadvisor survey, 45% of Americans report planning to travel this March and April, including 68% of Gen Z travelers.

Promotions 52

Promotions Advertising Planning Location 52

Independent Retailer

MAY 12, 2022

It is that time once again to begin planning all of your back to school deals and promotions! Now that most students are back in the classroom, retailers can advertise the usual school supplies such as backpacks and new clothes and shoes, but now there is a new problem plaguing consumers: inflation. .

Promotions 52

Promotions Advertising Marketing Consumer 52

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. One aspect of this expanded growth story is Brooklinen’s growing store count: the company has nine to date, with plans to “thoughtfully grow” its fleet by the end of 2024.

Wholesale 244

Wholesale Advertising Consumer Promotions 244

Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? With development of this technology moving at a fast pace, we can expect AI to play a bigger role as we move into 2024 and beyond.

Advertising 147

Advertising Shopping Promotions Checkout 147

Retail TouchPoints

JULY 1, 2022

Digital marketers today love to talk about the customer journey. Journeys take planning and effort. When marketers talk about reviews, experiences, advocacy and evangelism, they are not discussing how people buy chewing gum or a pack of spaghetti. By contrast, corner stores are all about impulse buys.

Advertising 262

Advertising Consumer Shipping Marketing 262

Inside Retail

SEPTEMBER 30, 2021

During her career Nettlefold has worked across many different sectors, from interior design and advertising to banking and at the age of 60, she decided to launch T-House. Tell me about T-House and why you launched it? Before you launched T-house, you had a career in banking, advertising and interior decorating.

ATS 130

ATS Advertising Management Planning 130

Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Example: [link] About Us videos.

Marketing 294

Marketing Promotions Advertising Planning 294

Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. For example, a creator can make a video post about a dessert recipe, and a baking brand can pay to promote that ad to more users.

Shopping 130

Shopping Advertising Promotions Planning 130