Retail TouchPoints

MARCH 7, 2024

Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market. This acquisition doubles down on our belief in the off-price market, and its importance to building our business, improving our margin profile and growing our customer file,” said Lemonis in a statement.

Planning 259

Planning Home Furnishings Jewelry Fulfillment 259

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

Advertising 162

Advertising Marketing Location Accounting 162

Retail TouchPoints

NOVEMBER 16, 2021

TikTok has launched a pilot for its new Creative Exchange portal , aimed at helping brands develop TikTok-specific ads that will resonate with the platform’s users. The portal expands on a host of new advertising formats that TikTok rolled out in late September 2021.

Advertising 250

Advertising Management Planning ATS 250

Retail TouchPoints

FEBRUARY 4, 2022

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2020 to $10.3

Advertising 251

Advertising Drop-Shipping Fulfillment Shipping 251

Retail TouchPoints

APRIL 25, 2023

Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns. “We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers.

Planning 245

Planning Advertising Management Marketing 245

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 288

Marketing Wholesale Advertising Consumer 288

Retail TouchPoints

JULY 7, 2022

A Metaverse Preparedness Action Plan. This way, when you decide to go all in, you will be able to jump at the opportunity rather than having to stop and ramp up. My recommendation is to get this plan done this year. Ask your various partners and vendors what metaverse marketing and advertising options they offer.

Planning 267

Planning Advertising Marketing Consumer 267

Retail TouchPoints

JANUARY 15, 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 310

Loss Prevention Planning Customer Experience Inventory Management 310

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. stores following a three-year pilot with Cooler Screens.

Advertising 246

Advertising ATS Grocer Planning 246

Inside Retail

APRIL 11, 2024

Many big brands now stand behind using real skin in their advertising campaigns. Yes, it’s heartening to see brands stepping up and challenging the beauty industry’s status quo, and it’s a positive step towards promoting inclusivity and diversity in advertising. Dove has championed it for years.

Marketing 130

Marketing Advertising Promotions Planning 130

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 243

Marketing Advertising Customer Experience Planning 243

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 337

Marketing Advertising Social Commerce Planning 337

Retail TouchPoints

JUNE 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. retail media market in 2023 , nearly 12X more than its nearest competitor, Walmart.

Planning 257

Planning Advertising Marketing Customer Experience 257

Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services. In today’s competitive landscape, delivering value extends beyond pricing.

Advertising 259

Advertising Promotions Marketing Consumer 259

Retail TouchPoints

JANUARY 22, 2024

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative Optimization (DCO) can offer a transformative way to navigate the complexities of marketing in 2024.

Advertising 265

Advertising Location Marketing Consumer 265

Retail TouchPoints

NOVEMBER 21, 2022

Now the brand has expanded into activewear and pants, is available in 190 countries, and at last count was selling more than 30,000 T-shirts a day. These would be impressive numbers at any time, and are particularly so now in a sector of retail where success stories are few and far between — so how have they done it?

Marketing 312

Marketing Advertising Wholesale Apparel 312

Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 263

Planning Advertising Accounting Marketing 263

Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

Marketing 303

Marketing Promotions Advertising Planning 303

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 287

Marketing Advertising Consumer Marketing Spend 287

Retail TouchPoints

OCTOBER 7, 2020

As Black Friday traditionally kicks off the holiday shopping season, retailers are coming up with new plans to make certain they meet sales goals while maintaining the safety of their customers at the same time. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 147

Advertising Sporting Goods Promotions Consumer 147

Retail TouchPoints

MARCH 29, 2024

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 Leadership is not about projecting an image of perfection but about staying true to oneself and being transparent when things don’t go as planned. months – or 3.3

ATS 232

ATS Department Stores Marketing Advertising 232

Retail TouchPoints

APRIL 24, 2024

This marks the third time Google has pushed back the timeline on cookie deprecation, plans for which were first announced in January 2020 , when the company committed to removing tracking tech from Chrome within two years. But January 2022 has come and gone, and cookies are still a part of daily life.

Advertising 200

Advertising Marketing Planning Consumer 200

Retail TouchPoints

MARCH 29, 2024

The announcement was made at the retailer’s inaugural in-person retail media marketing summit, where Melanie Babcock , VP of Orange Apron Media and Monetization, walked supplier partners through customer insights, new retail media product offerings, measurement capabilities and best practices for the upcoming year.

Advertising 247

Advertising Customer Experience Planning Marketing 247

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. Social ads catch users at the point when they are blissfully scrolling their feeds. What needs to change?

Advertising 271

Advertising Returns Planning Consumer 271

Small Biz Trends

DECEMBER 23, 2022

Only 50% of small business owners have a marketing plan for their business. In this guide, you’re going to learn how to streamline your marketing efforts and increase your chances for marketing success by using a simple one-page marketing plan template. What is a One Page Marketing Plan?

Planning 136

Planning Marketing Promotions Target Market 136

Talking Retail

JUNE 24, 2021

Scottish lager brand Kestrel has kicked off a summer advertising campaign. This story continues at Kestrel beer unveils summer marketing plans. This story continues at Kestrel beer unveils summer marketing plans. Or just read more coverage at Talking Retail.

Planning 113

Planning Marketing Advertising ATS 113

Retail TouchPoints

JULY 8, 2020

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Do you know the average conversion window of each channel in your media plan? Amplifying your message across channels.

Location 276

Location Retail Marketing Marketing Advertising 276

Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

Marketing 301

Marketing Advertising Consumer Shipping 301

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 286

Advertising Marketing Social Commerce Consumer 286

Retail TouchPoints

FEBRUARY 13, 2024

A Consumer-Run Ecommerce World According to eMarketer , this year’s global ecommerce market is expected to total $6.3 In order to thrive in this economic market, it is critical for retailers to dive into consumer data and apply their learnings strategically.

Consumer 286

Consumer Advertising Management Marketing 286

Retail TouchPoints

OCTOBER 26, 2023

It started in 2018 when pioneering marketing executive Melanie Babcock saw an opportunity to let the Home Depot’s suppliers bid for retargeting traffic. As a result, our media offering grew on-site and off-site at the same time. As a result, our media offering grew on-site and off-site at the same time.

Planning 274

Planning Advertising Marketing Returns 274

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. At the same time, the attribution mechanism is overwhelmingly last-touch.

Advertising 228

Advertising Promotions Marketing Returns 228

Retail TouchPoints

JUNE 1, 2022

Brands can optimize their media campaigns via: Campaign Conversion Feed (CCF), an automated weekly feed of verified buying households for a specified brand or category, delivered to various digital partners to connect offline purchases to ad exposures at a tactical level to optimize based on conversions.

Advertising 241

Advertising Consumer Management Marketing 241

Retail TouchPoints

NOVEMBER 15, 2021

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Myth: Video is expensive to produce.

Marketing 273

Marketing Advertising Consumer Shopping 273

Retail TouchPoints

AUGUST 12, 2021

They are moving the respondent experience from tiresome box-checking toward free-flowing natural conversations, at speed and at scale. Online surveys can, in theory, be just as effective at hearing the voice of the customer as focus groups or social listening tools. The Online Hearing Problem.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

MARCH 5, 2024

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. First-party customer data.

Advertising 262

Advertising Marketing Accounting Planning 262

Retail TouchPoints

MARCH 1, 2023

Despite the inability of marketers to directly attribute digital ads to sales in these markets, it’s still a targeted way to engage with consumers to stay top of mind when they do have cash on hand. adults purchases a lottery ticket at least once annually — and one in eight buys one at least once a week.

ATS 273

ATS Advertising Consumer Marketing 273