Retail TouchPoints

APRIL 18, 2024

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales.

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Grocer Advertising Promotions Point of Sale 237

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. With the growth of Retail Media networks, this is becoming more and more accessible for brands.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. This is true all year long, but recent studies show at least 26.8% of retail sales happen during Q4. So holidays are a huge deal for retail. Why CTV Advertising is the Best Option for Businesses During a Critical Sales Period. living rooms.

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Marketing Advertising Retail Marketing Consumer 269

Retail TouchPoints

APRIL 26, 2024

Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization.

Wholesale 250

Wholesale Consumer Marketing Advertising 250

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.

Consumer 256

Consumer Marketing Retail Marketing Advertising 256

Tokinomo

OCTOBER 10, 2023

The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching consumers have given way to innovative strategies that capitalize on the convergence of physical and digital retail environments.

Advertising 216

Advertising Marketing Consumer ATS 216

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Micro-segmenting.

Marketing 239

Marketing Consumer Advertising Retail Marketing 239

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021. Financial terms of the deal were not disclosed.

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Advertising Accounting Marketing Retail Marketing 230

Retail TouchPoints

FEBRUARY 5, 2024

And it makes sense, as retail media networks are fundamentally built to enhance the consumer experience, provide deeper insights and consequently drive improved sales. Advanced DCO partners will capture the creative and campaign insights while offering the ability to share back at the log level.

Accounting 256

Accounting Finance Marketing Consumer 256

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Amazon: Not a Monopoly but Acting Monopolistic?

Advertising 266

Advertising Fulfillment Customer Experience Marketing 266

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Marketing Promotions Advertising Comparison Shopping 270

Retail TouchPoints

NOVEMBER 21, 2023

1 For retailers eager to know the best channel to reach and engage shoppers throughout the season, the answer is TV streaming — where brands can take advantage of the biggest TV consumption time of the year. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership. billion online!

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Shopping Specialty Retailers Consumer Department Stores 247

Retail TouchPoints

NOVEMBER 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Consumers expect to see the real products and packaging. Especially with the advent of generative AI, consumers still equate real people with trust.

Marketing 250

Marketing Consumer Advertising Retail Marketing 250

Retail TouchPoints

SEPTEMBER 20, 2021

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave?

Advertising 272

Advertising Consumer Shopping Marketing 272

Retail Minded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Inside Retail

APRIL 22, 2021

The e-commerce industry is growing at a rapid rate, and it’s impacting brands and retailers in numerous ways. At the same time, it can be incredibly challenging to keep up with trends that change almost daily. Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

Location 130

Location Retail Marketing Marketing Accessories 130

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 311

Customer Experience Social Commerce Advertising Shopping 311

Retail TouchPoints

JULY 15, 2022

It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re

Advertising 270

Advertising Marketing Spend Marketing Customer Experience 270

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. The timing to move to digital retail media has never been better, says Townsend.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores.

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Beauty and Health Fashion Advertising Outdoor 246

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. Prior to Meta, she worked in product marketing roles at Microsoft and Skype.

Marketing 248

Marketing Advertising Management Consumer 248

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S.

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Advertising Marketing Consumer Returns 236

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs? Remember the Black Fridays of yore?

Shopping 267

Shopping Advertising Consumer Accounting 267

Retail TouchPoints

OCTOBER 14, 2022

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. It fosters unforgettable audience experiences without limits, giving the brands we serve exactly what they need to inspire and engage with their audiences at every stage of their path to purchase.”.

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Advertising Promotions Retail Marketing Marketing 195

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130

Marketing Fashion Returns Shopping 130

Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? While we may be some way off robots manning the tills, there are certainly elements of AI beginning to creep into retail.

Advertising 147

Advertising Shopping Promotions Checkout 147

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Retailers are also now tasked with turning temporary store hacks into longer-term standards.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Inside Retail

AUGUST 23, 2022

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. Being different, buying different, it’s all important for the modern woman, and Millennials are looking for minimalist looks, no more big logos, no more walking advertisements,” she said. Market realities.

Fashion 130

Fashion Advertising Promotions Marketing 130

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. This can be costly and time consuming.

Beauty and Health 130

Beauty and Health Fulfillment Advertising Consumer 130

Retail TouchPoints

JANUARY 28, 2022

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

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Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 174

Marketing Advertising Consumer Planning 174

Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”.

Marketing 244

Marketing Consumer Advertising Social Commerce 244

Mass Relators

APRIL 28, 2022

CHICAGO — IRI is partnering with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. We are thrilled to be furthering our measurement journey globally,” said Jorge Ruiz, global head of Marketing Science at TikTok.

Advertising 52

Advertising Marketing Retail Marketing Planning 52

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities.

Customer Experience 73

Customer Experience Advertising Consumer Retail Marketing 73