Inside Retail

MAY 20, 2024

Semiotics is the study of signs and their meaning and a semiotic deep dive into Australian brands reveals many are calling on a range of cultural codes to communicate value. Welcome to the group Luxury brands are grumpy. Value brands are a happy smiling group. Here is a taste of the most common value codes we found.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 The measure will hopefully make a useful and significant contribution to curbing the negative impact that such advertising has, especially on children and young people.”. billion this year, up from US$9.7

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Inside Retail

JANUARY 12, 2023

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. In Australia, Ipsos pegs the proportion of shoppers who have used social commerce at least once in the past six months at 29 per cent (against 39 per cent globally). Walmart was one of the first brands to take advantage of this.

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Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. These are the key takeaways from the conversation: A ‘philanthropic DNA’ remains at the center of all Olivela experiences.

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Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. These are the key takeaways from the conversation: A ‘philanthropic DNA’ remains at the center of all Olivela experiences.

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Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. Let’s take a look at the formatting guidelines for the product description attribute. Let’s take a look at how that works.

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Retail Geek

MARCH 31, 2021

In episode 258 we cover some recent industry news, including new information on owned brands at Amazon, Target, and Bed Bath & Beyond. CPG’s and other traditional houses of brands, have not had a lot of recent success launching new brands. Challenger brands get a lot of buzz, but they are struggling to scale.

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