What Shifts in Online Search Behavior Really Mean for Brands
Retail TouchPoints
SEPTEMBER 28, 2023
While the truth is a bit more nuanced, one thing is crystal clear — the realm of online search and discovery is no longer dominated by a single player ( Google , we’re looking at you). TikTok is very content heavy, so the content you create should be dependent on who you’re targeting, which adds a new layer for some advertisers.”
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