Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. advertising channels in 2022, according to a study by IAB. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Retail media was one of the fastest-growing U.S.

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Retail TouchPoints

JULY 21, 2023

We’ve all sat and watched the local news in awe at winners standing in front of local gas stations with an oversized check. The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. For players, the questions arise: How did they manage to win?

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Retail TouchPoints

MAY 12, 2023

On May 11 the parent company of Facebook , Instagram and WhatsApp unveiled several new generative AI applications for its platform that it is currently trialing with a small group of advertisers. Sample of Meta’s text generation tool. Source: Meta) What’s new now is the “generative” part of the equation.

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Retail TouchPoints

JANUARY 26, 2023

Department of Justice (DOJ) has filed a lawsuit against Google that accuses the tech giant of using its scale to engage in anticompetitive actions in the digital advertising industry. The DOJ, along with eight states, is seeking to “unwind [Google’s] monopolistic grip on the market, and restore competition to digital advertising.” “One

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Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. The team work under AI expert Daniel Hulme who was appointed chief AI officer at WPP two years ago.

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Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. With some websites starting to block third-party cookies, targeting ads effectively is becoming a near-impossible challenge.

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Retail TouchPoints

OCTOBER 12, 2023

Walmart Connect , the retailer’s retail media arm, has launched a new certification program to help advertisers of all types and levels understand and adopt the company’s evolving suite of advertising solutions. It was initially beta tested by more than 500 commerce-focused employees at media investment company GroupM.

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Retail TouchPoints

SEPTEMBER 25, 2023

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. and Canada Shopify Plus merchants, first debuted in May 2022 , with the goal of helping brands identify and reach target customers on their preferred advertising networks.

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Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

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Retail TouchPoints

JUNE 30, 2022

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers.

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Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Retail TouchPoints

DECEMBER 1, 2023

However, this latest expansion could mark the beginning of a resurgence for the platform, especially since it arrives as X (the platform formerly known as Twitter) is experiencing another rush of advertiser abandonment following more incendiary comments from owner Elon Musk.

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Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

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RIS News

JANUARY 10, 2024

General Mills and Del Monte will be among the first to participate in Instacart's pilot program, showcasing digital advertisements on its AI-powered smart carts within the store.

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Inside Retail

MAY 8, 2022

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . And I swear I’ve never been more susceptible to a digital promo in my life.

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Retail TouchPoints

MARCH 20, 2023

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due to a combination of state and federal regulations as well as platform-specific rules. However, the first signs that this may be changing have appeared on Twitter, which has loosened its policy regarding cannabis to allow advertisements.

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Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. At the same time, the UK Office for National Statistics notes that approximately two-thirds of adults in Great Britain are spending less on non-essentials because of the rising cost of living.

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Retail TouchPoints

NOVEMBER 16, 2021

TikTok has launched a pilot for its new Creative Exchange portal , aimed at helping brands develop TikTok-specific ads that will resonate with the platform’s users. The portal expands on a host of new advertising formats that TikTok rolled out in late September 2021.

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Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

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Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. However, these opportunities don’t lie with the digital platforms and destinations being crafted — users’ behaviors and actions are the pot of gold at the end of the metaverse rainbow. Contextual’ Versus ‘Additive’ Advertising.

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Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

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Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Retail TouchPoints

MARCH 2, 2021

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels. This creates real value for consumers, advertisers and our bank partners.”.

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Tokinomo

APRIL 9, 2021

While retailers focus on getting their customers inside the shops, they forget about the most important part: last mile advertising. The last mile is the hardest, but it is also the most rewarding. This is also true in retailing.

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Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

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Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Retail TouchPoints

DECEMBER 3, 2020

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). The technology and Walgreens’ customer relationships can connect audiences to advertising platforms, enabling wag to deliver shopper reach across the digital ecosystem.

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Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

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Retail Gazette

NOVEMBER 29, 2023

Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The screens are now present in 420 Tesco shops, making it the largest network in the UK grocery market, according to the grocer.

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Inside Retail

APRIL 19, 2021

Imagine sitting next to someone at a dinner party who said things like ‘Drive defines us’ or ‘Unboring the future’. You’d probably smile at them while thinking ‘what a berk’. But talking like that weird dinner party berk is how advertising seems to talk these days. Don’t say things you’d never say out loud to someone at dinner.

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Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). “Advertisers on average see 6.5X

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Retail Wire

JUNE 21, 2021

Some marketers are even looking at shifting dollars that previously went to online properties to direct mail, radio and television advertising. Higher customer acquisition costs through social media sites including Facebook and Instagram have retailers and brands reconsidering their ad budgets and where those dollars go.

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Retail TouchPoints

APRIL 25, 2024

Advertising Sales and Marketing at TelevisaUnivision in a statement. This capability provides a seamless integration into our content, allowing our partners to tap into retail media markets that extend the reach of brands and offer more touch points to engage with consumers.”

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Retail Wire

MARCH 17, 2023

Direct response and other small advertisers are running more ads on Twitter as many large marketers have ended or cut back advertising on the social media site since Elon Musk acquired it. I’ve seen this all over the place.”

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Inside Retail

MAY 14, 2024

Wasted digital advertising spending reached $97.1 Based on 33 audited companies, Next&Co found that the retail sector had the highest amount wasted on digital advertising at $28.1 million, followed by insurance at $12.6 Although the figures are 3.85 Although the figures are 3.85 million. . Moreover, $38.8

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Talking Retail

AUGUST 23, 2021

The “Cook it up with Kikkoman” campaign will kick-off from 18 October and will include a TV advert and video-on-demand content aimed at a younger, more affluent audience, encouraging them to “try Kikkoman in everyday. This story continues at Kikkoman unveils autumn advertising plans.

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Retail TouchPoints

JUNE 24, 2020

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. Data has been the core currency of advertising for some time, but mass messaging has still been the norm. That’s why advertising has not fundamentally changed. the consumer. the consumer. Effective Personalization Is Within Reach.

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