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Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores

Retail TouchPoints

The company pulled its products off Amazon in 2019 and has shed 50% of its wholesale accounts over the last four years, including its relationships with DSW , Zappos , Dillard’s and Big 5 Sporting Goods. To participate, members had to link their Nike and EA accounts, which was an integration first for Nike.

Planning 266
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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

On the other hand, some businesses, such as home improvement stores, actually saw sales increase throughout the pandemic and began course-correcting their retail footprints to account for more online traffic. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.

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Q2 2020 Results: Digital Still Dominates As Consumers Reduce Shopping Trips / Minimize Shopping Trips

Retail TouchPoints

Outdoor retailers saw significant momentum in this area, especially as consumers sought goods to support new activities and healthy habits: DICK’S Sporting Goods. The retailer has harnessed personalization and other, less customer-facing technologies to improve the shopping experience — and these investments are paying off.

Consumer 133
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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. The good news is that many digital retail marketers are successfully operating with agility. Learn From: Sporting Goods. Prime Day and its halo effect mark July.

Marketing 198
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Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. eBay has expanded its refurbished goods offering, where shoppers can find discounted inventory from brands including Apple, Samsung and Dyson.

Returns 289
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Roe Reversal Creates Thorny Path for Retailers Supporting Employee Reproductive Choice

Retail TouchPoints

DICK’S Sporting Goods came out strongly behind reproductive rights,” said Steve Koepp, Co-Founder of From Day One in an interview with Retail TouchPoints. “If According to Pew Research , 62% of Americans support abortion being legal in all or most cases. If you think back, they’re pretty independently minded.

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Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025

Retail TouchPoints

Nonetheless, Adidas is optimistic, citing the recovery seen in Q4 2020, its strong market position and attractive growth prospects for the sporting goods industry as a whole. The move is in line with similar shifts made by competitor Nike, which is ditching wholesale accounts and beefing up its digital and DTC business as well.

Planning 194