Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores
Retail TouchPoints
MARCH 23, 2022
The company pulled its products off Amazon in 2019 and has shed 50% of its wholesale accounts over the last four years, including its relationships with DSW , Zappos , Dillard’s and Big 5 Sporting Goods. To participate, members had to link their Nike and EA accounts, which was an integration first for Nike.
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