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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. COVID-19 has only improved the business case.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. The good news is that many digital retail marketers are successfully operating with agility. We’re seeing successful advertising tactics arise in many retail verticals for different reasons.

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How to Sell on Facebook Marketplace: A Guide for Businesses

Small Biz Trends

Highly targeted advertising. Sporting Goods. Follow the four steps below to get started: Step 1: Make Sure Your Facebook Business Page and Shop are Set Up. Facebook Shops and Pages are easy to set up. Step 2: Enable Shopping Checkout Feature. Office Supplies. Pet Supplies. Toys & Games.

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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. Additionally, Artacho is internationally recognized by the main advertising festivals such as Cannes Lions and Webby Awards.

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How to Increase Retail Success in the 2021 Holiday Season?

V Count

Especially as the pandemic continues to impact us, the 2021 holiday shopping season could be unpredictable, and the need for accurate traffic data for brick and mortars remains as vital as ever. So, sporting goods, swimwear, sunscreen, and picnic-related items witness an increase in sales. Shopping is all that everyone does.

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Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

Retail TouchPoints

In the past month alone, Walmart, Target, Best Buy and DICK’S Sporting Goods all have announced that they will not be opening their doors on Thanksgiving in an effort to limit the spread of COVID-19. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

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Staying Competitive: Keeping Up With Amazon

Rangeme

Leading the way in industry influence, Amazon shapes global retail standards and shopping habits. To stay competitive, more retailers and consumer packaged goods (CPG) suppliers are taking specific actions to emulate Amazon’s signature inventiveness and customer obsession. Aldi to pilot frictionless shopping at Netherlands store.