Remove tag social-media
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YouTube Woos Creators with Expanded Access to Monetization Tools

Retail TouchPoints

As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to keep creators from leaving for greener pastures by helping them make more money more quickly. Eligible creators will now see the option to join the affiliate program in their YouTube Studio account.

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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. Often product teams ask for new product or promotion pages to be heavily tagged to report on success.

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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.

Consumer 246
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2022 Halloween Marketing Ideas to Scale Your Business

Small Biz Trends

There are lots of different ways to show your Halloween spirit with various marketing campaigns. The following Halloween promotions may spur unique ideas that you can use to market your business this fall. What Is Halloween Marketing? Some activities may include specific campaigns like videos or social media posts.

Marketing 105
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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to each individual market’s preferences). Amplifying Social Media Presence. of its total revenue in 2020.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21