Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why
Retail TouchPoints
FEBRUARY 21, 2023
How 2022 Upended Digital Marketing While social sites have for several years now been trying to crack the nut of enabling commerce directly in their platforms, success has remained elusive, and advertising is still the primary vehicle for social commerce today. billion , and TikTok also saw its share of the digital ad market increase.
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