Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why
Retail TouchPoints
FEBRUARY 21, 2023
So while Meta has indeed removed some shopping features from its sites — most recently live shopping and the Shop tab on Instagram — these changes are more about shifting strategies than a signal of defeat. billion , and TikTok also saw its share of the digital ad market increase. social network ad spending forecast by $16.21
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