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YouTube Woos Creators with Expanded Access to Monetization Tools

Retail TouchPoints

Once in YPP, creators have access to fan-funding features including: Channel memberships; Super Chat and Super Stickers , which allow fans to pay for enhanced communication with creators they love; Super Thanks , which lets fans show gratitude for content they enjoyed; and The ability to promote their own products with YouTube Shopping.

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The Complete Guide to Google Merchant Center Promotions

Store Growers

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions?

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Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Retail TouchPoints

Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. The company also now views livestreaming less as a social media tactic and more as an extension of its email and SMS marketing efforts. “We and Canada.

Shopping 201
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44-Point Google Ads Audit For Ecommerce (+checklist)

Store Growers

But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. But if you manage your own Google Ads account, you can definitely use this article to perform a self-audit! Why You Need a Google Ads Account Audit? An audit gives you a second pair of eyes/brains on your account.