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Apple is just the beginning: Why global brands are flocking to India

Inside Retail

In recent years, India has emerged as a major market for luxury brands. It currently accounts for over 10 per cent of the country’s gross domestic product (GDP) and around 8 per cent of the employment. Now things are changing in the world’s second-largest smartphone market, with nearly 700 million mobile phone users.

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145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

Retail TouchPoints

But when Bissell decided to expand into China in 2017, where the brand was relatively unknown, it couldn’t rely on brand affinity or even name recognition for success. brands can enter the Chinese market and take part in the world’s largest shopping event, 11.11. accounts for another 10%. Now, Max estimated that 11.11

Shopping 328
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Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Retail TouchPoints

With the addition of Target Circle 360, eight of the top 10 retailers in the U.S. The company’s EVP and Chief Marketing Officer Lisa Roath laid out the game plan in a session at Shoptalk this week. Enabling this is Shipt , which Target acquired in 2017. So the big question is — what happens next?

Consumer 234
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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to each individual market’s preferences). These tactics are lessons that all brands can learn and apply to their business model.

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Why Cool Canada Looks Smokin’ Hot Right Now: A Market Overview

Rangeme

For certain in-demand products, yes, expansion to Canada can drive sales – even in today’s volatile market. export market, accounting for 17.9% ($310 billion U.S.) Market overview. Market size. 10 Statistics Canada. million people of color, accounting for 22% of the total population. of all U.S.

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Sustainable Development in Retail: Measuring What Matters

Retail TouchPoints

The Deloitte Global 2021 Millennial and Gen Z survey made clear that millennials and Gen Zers, the dominant consumers of tomorrow, are channelling their energies into holding themselves and others accountable. Further, they’re the people most likely to shun companies whose actions conflict with their personal values.

Consumer 225
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What is The TikTok Creator Fund?

Small Biz Trends

One of the fastest-growing apps in history, TikTok launched internationally in 2017. With more than 1 billion active TikTok users, the social media platform has become a haven for influencers and content creators looking to market their brands and make money. Accounts need followers to garner engagement. Minimum follower count.