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Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores

Retail TouchPoints

Nike is pushing forward with its digitally focused direct-to-consumer strategy following a strong Q3, with plans to build “the marketplace of the future” and bring standalone Jordan stores to North America. The brand’s overall digital sales also increased 19% globally, while wholesale revenues were down by 1%.

Planning 283
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

During her time at Lululemon, which spanned 13 years from 2012 to 2020, Shaughnessy led over 40 stores and oversaw the brand’s national wholesale and community presence in ANZ. Team development The LSKD team prides itself on actively creating a learning culture that encourages collaboration and accountability.

Planning 264
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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. Introducing DTC Without Damaging Wholesale. The key in the end was to ensure that Natori.com wasn’t really competing with the brand’s wholesale partners.

Wholesale 256
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How 99 Bikes plans to return to profit with an electric-powered push

Inside Retail

Electric shock to profits The popularity of electric bikes and scooters has been a key driver of revenue for the business recently, with electric bikes accounting for 99 Bike’s biggest growth category. “We Australia is the strongest market for the business. We think of it as an extension of our store network,” Garnsworthy added.

Returns 130
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Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025

Retail TouchPoints

At the same time Adidas reported currency-neutral sales growth of 1% in Q4 2020, following declines across markets earlier in the year as a result of the pandemic. Nonetheless, Adidas is optimistic, citing the recovery seen in Q4 2020, its strong market position and attractive growth prospects for the sporting goods industry as a whole.

Planning 198
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How to Calculate Wholesale Prices & Profit Margins

Independent Retailer

When you first start your wholesale business, it can be tricky to find the right price to sell your merchandise. Wholesale Price vs. Retail Price. In order to establish the right prices for your products, it is important to understand the difference between wholesale and retail pricing. What is the wholesale price?

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. What that does is it allows you to put that money back into marketing and grow the business.”

Wholesale 245