Integrate Pricing, Promotions and Markdowns to Drive Profitability
Retail TouchPoints
OCTOBER 16, 2023
Lifecycle pricing , which integrates base pricing, promotions and markdowns into one holistic strategy, can help merchants optimize their approach — especially as they strive to localize, and even personalize, experiences for consumers across all channels. But Pavich noted that retailers shouldn’t price items based solely on these rules.
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