Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience
Retail TouchPoints
NOVEMBER 9, 2022
The fast fashion company saw the highest year-over-year growth in downloads of any retailer’s app globally, and also drove the most sessions. For example, if an app is missing key features available on the desktop experience, that can disrupt the whole journey and cost conversions. Mobile Retailing Requires a ‘Mindset Shift’.
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