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It’s Time to Confront the Exploitation Behind Ultra-Fast Fashion

Retail TouchPoints

After May 2, ultra-fast fashion will be slightly more expensive. For years, ultra-cheap, ultra-fast fashion has rewired where and how Americans shop. Led by Chinese-founded online retailers Shein and Temu, ultra-fast fashion has succeeded in part by driving prices for trendy clothes as low as possible.

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How Amazon, Temu, and Shein are reshaping Australia’s retail landscape

Inside Retail

Amazon’s $6 billion in annual sales in Australia accounts for nearly 10 per cent of all online retail spending in non-food categories, placing it among the top five non-food retailers in the country. billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events.

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Vestiaire Collective’s fast-fashion ban: clever or counterproductive?

Inside Retail

Last November, international fashion resale platform Vestiare Collective shocked the apparel industry by banning the trade of ‘fast-fashion’ labels. Wone, who joined Vestiaire Collective in March 2020, said the ban underlines Vestiaire Collective’s founding mission – to drive collective change towards a circular fashion economy.

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3 Ways Fashion Brands can Move Toward Sustainable Business Models

Retail TouchPoints

Consumers are also pushing for brands to step away from “fast fashion” trends and promote sustainability in both product development and manufacturing, making efforts to reduce or offset their carbon footprints. Fashion, style and clothing have always been about innovation and imagination.

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Both Temu and Shein bombard users with aggressive promotions and discounts that require some form of active engagement. While Amazon might offer a discount to all customers, Shein and Temu treat sales and coupons as gated assets, with discounts typically only available for shoppers who open an account.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

A notable gap is apparent, though, between values and actions, as many still shop frequently on fast-fashion platforms like Shein. Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases.

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Why fashion brands are the target of so many greenwashing claims

Inside Retail

H&M even got a shellacking from activists for promoting its in-store recycling machines in a Nintendo game. This is probably because consumers are more interested in continuing to get technically superior and trendy clothes (and cheap ones in the case of fast fashion), than they are in environmental or social impacts.

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