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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

It’s all part of an ongoing paradigm shift in ecommerce — not only have consumers bought in to the idea of 3P commerce, but brands and retailers have as well. In fact, 40% of the companies surveyed by Rithum said that 3P commerce models help them reach a larger consumer audience.

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Is the Fear of Fraud Leading to Loss of Sales? AI Can Help.

Retail TouchPoints

Fraud has plagued retailers for quite some time, but the issue is now getting its time in the spotlight due to the increased use of AI within the industry, as well as consumers’ general awareness of the trend. This is a more straightforward use case for AI implementation, and one that consumers have come to know and crave.

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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

Innovations like biometrics and tap-to-pay have transformed how, when and where consumers shop. How can retailers update their payments systems to meet rapidly changing consumer behavior during peak demand? During the holiday rush the security and ease of the payments experience can be as crucial as product price or availability.

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How AI-Driven Search and Personalization Boosted AOV 5.5% for Freedom Furniture

Retail TouchPoints

But the merchant was suffering from a bit of an image problem that made it seem fusty and old-fashioned, a situation that led to a companywide turnaround plan initiated in 2020. In the words of Paula Mitchell, Digital General Manager, We wanted consumers to think of Freedom not as your mums brand but as your best friends brand.

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Sustainability and Profitability: How Embedding Sustainability can Boost Business Performance

Retail TouchPoints

This requires targeted upskilling in critical areas like carbon accounting and management, sustainable procurement and stakeholder management. Establishing clear communication protocols, cross-departmental KPIs and accountability measures is essential. Our research highlights that U.S.

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Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)

Retail TouchPoints

Providing Access to First-Party Data With so much competition over the holidays, its essential for mid-market brands to reduce wasted ad spend by targeting consumers who are most likely to convert. As a result, off-site retail media is expected to account for 18.5% consumers starting as early as June. of all U.S.

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US consumer boycott: What retailers need to know about the buying blackout

Inside Retail

Last week, consumer-activist group The Peoples Union USA called for a 24-hour buying blackout of all non-essential goods on February 28, particularly from big-box retailers like Walmart , Target and Amazon. This is not the first time consumers have used boycotts as a means of protest in the US.

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