Wiser
APRIL 18, 2024
In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.
Retail Focus
JULY 5, 2022
Create An Accounting System And A Bank Account. Set up your company’s accounting system in collaboration with an accountant. Find out which accounting software options are available for the type of small business you operate. Wish to DIY this component?
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Mass Relators
JANUARY 24, 2022
We saw tremendous opportunity and talent in the 28 th Labs and WingPoint teams, and by bringing this talent and expertise in-house, we’re able to accelerate MPG’s growth trajectory—of which digital is a key driver—and do even more to help client brands thrive through best-in-class eCommerce and omnichannel strategy and execution.”.
Wiser
MARCH 4, 2024
Brands and retailers face unique challenges as they progress from their initial market entry to becoming leaders in innovation and strategy. Aligning retail strategies with these technological shifts is no longer optional; it’s imperative for those aiming to enhance their market position and achieve scalable success.
Retail Gazette
APRIL 8, 2024
NODL licenses the brand in the UK and Europe from Authentic Brands Group (ABG), the brand management group which owns Reebok, Forever 21 and David Beckham which bought Ted Baker for £211m just 18 months ago. You need innovation and newness in brands like Ted Baker,” says Shuttleworth.
Inside Retail
AUGUST 5, 2021
Having operated at the cusp of change for more than two decades, Steve is familiar with the market pace needed to deliver digital, cultural, organisational and functional change that builds competitive advantage,” R.M. Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board.
Retail TouchPoints
MAY 10, 2021
As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.
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