Retail TouchPoints

JULY 20, 2020

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. Technology has revolutionized the way brands manage their excess inventory.

Inventory Management 149

Inventory Management Apparel Fashion Specialty Store 149

Shopper Intelligence

APRIL 30, 2021

Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). Sales vs Marketing.

Management 52

Management Promotions Accounting Marketing 52

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 316

Marketing Marketing Spend Brand Management Consumer 316

Wiser

AUGUST 25, 2023

I am the senior director of marketing at Wiser Solutions. She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. Dan Ray, Director of Customer Success at Wiser and one of the early founders of ShelfSpace, a retail execution platform that Wiser acquired in 2020.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78