Retail TouchPoints

JULY 20, 2020

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. Technology has revolutionized the way brands manage their excess inventory. How Is Excess Inventory Optimized?

Inventory Management 149

Inventory Management Apparel Fashion Specialty Store 149

Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.

Consumer 263

Consumer Marketing Accounting Brand Management 263

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 318

Marketing Marketing Spend Brand Management Consumer 318

Hyken

APRIL 25, 2022

Why the Next Big Marketing Opportunity is: In-App Customer Service by Eric Vermillion. It shows interest and takes several steps to find the app in the “store,” download it, open it, log in, set up an account, etc. With so many alternative providers, your brand’s relevance is always on the chopping block.

Customer Experience 54

Customer Experience Consumer Accounting Brand Management 54

Wiser

MAY 5, 2020

We’ve been reading market news to become educated on how our customer industries have been impacted—for better or for worse. Even so, it remains challenging to translate our empathy and business aid as a partner while being outsiders to any organization.

Consumer 88

Consumer Shopping Accounting Brand Management 88

365 Retail

AUGUST 25, 2023

For example in the UK, for the launch of Lush x Stranger Things, Lush had its most engaged tweet of all time, since the brand account was created in 2009, when posting a sneak peek. explains Melody Morton on the synergy between the brands.

Beauty and Health 52

Beauty and Health Shopping Accounting Brand Management 52

Wiser

AUGUST 25, 2023

I am the senior director of marketing at Wiser Solutions. She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. And also, there’s Bruce Nagle, VP of Market Development and former founder of RW3, a second retail execution platform acquired by Wiser in 2021.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78

Mass Relators

APRIL 22, 2021

“Kroger continues to provide new and innovative solutions to recycle product packaging as part of our bold Zero Hunger | Zero Waste vision,” said Stuart Aitken, Kroger’s chief merchant and marketing officer. When the box is full, they ship it to TerraCycle using the free prepaid shipping label available in their account on the program page.

Drop-Shipping 52

Drop-Shipping Shipping Consumer Accounting 52