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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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Amazon and Shopify Bring ‘Buy with Prime’ to Merchants with New App

Retail TouchPoints

After signing into their Amazon accounts, Prime members will pay for their orders using a payment method from their Amazon wallets and Shopify Payments will process the payment through Shopify’s Checkout. The app is rolling out as invite-only to select Shopify merchants and will be available to all U.S.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

Create An Accounting System And A Bank Account. Set up your company’s accounting system in collaboration with an accountant. Find out which accounting software options are available for the type of small business you operate. Brand Your Business. Wish to DIY this component?

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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Buyer vs National Account Manager.

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From Foundation to Innovation: Navigating Through Brand & Retailer Maturity Phases

Wiser

3: Innovation Phase Strategic enterprise brands, leading in retail innovation, require: Advanced Analytics & “Perfect Store” Strategies: They leverage image recognition for detailed analysis, alongside sophisticated analytics to achieve the highest brand representation standards. Online No.

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Cadbury adds nutty flavour to Wispa range

Talking Retail

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

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Retail appointments for the week

Inside Retail

Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Steve is committed to creating organisations that are agile, creative and accountable in delivering a vision for the future.”. Carousell appoints new managing director for Hong Kong.