Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. Sales vs Marketing.

Management 52

Management Promotions Accounting Marketing 52

Retail TouchPoints

JULY 20, 2020

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. Technology has revolutionized the way brands manage their excess inventory.

Inventory Management 149

Inventory Management Apparel Fashion Specialty Store 149

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 316

Marketing Marketing Spend Brand Management Consumer 316

Wiser

AUGUST 25, 2023

She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. The next step in managing the challenge of getting products to the shelf according to the plan that’s put in place. And we will send the recording to all attendees after the event is over.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78