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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 216
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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

4) Think Big: Improve supply chain and inventory management. retail consulting practice at dunnhumby, where she was on the leadership team managing the Macy’s account. Virtual service tools on your website are also a great way to take this a step further and let customers ask questions and get answers quickly.

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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

Marketing 245
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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

Finally, and much further out, uber-hyper-focused audience segmentations accelerate the industry toward achieving the elusive marketing holy grail of 1:1 ad-to-conversion ratio. When looking ahead, retail marketing will center around the omnichannel shopping experience — an omnichannel experience that DCO is tailor-made to support.

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Ad Optimization Platform Quartile Acquires Sidecar

Retail TouchPoints

Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021. Retail marketers and small businesses are up against great odds when it comes to being seen in online marketplaces,” said Daniel Knijnik, Co-founder and CEO at Quartile in a statement.

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From stock levels to financing: How interest rate hikes impact retail

Inside Retail

Partner at accounting firm Pitcher Partners Mark Harrison believes rising interest rates can also make it harder for retailers to obtain finance, as businesses are assessed as having a lower capacity to borrow funds. He expects future rate rises before overall deflation in the retail market occurs.

Finance 246
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4 Strategies from the Most Visible Retail Brands

Retail TouchPoints

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. It’s crucial for retail marketers to adapt accordingly. Fortunately, retailers can learn valuable lessons from the most digitally sophisticated retail brands.