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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. The global loyalty management market stood at $2.47

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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

Inside Retail

The UK and Europe account for 53 per cent of the brand’s wholesale business and will account for a big focus moving forward, due to strong organic growth in these markets. “We We will then be looking at wider international retail rollouts to follow,” Vallance-Gasan said.

Wholesale 147
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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

Fixing this problem will require continuing to break down silos, as 60% of respondents said marketing and sales don’t co-own customer strategy and data. It requires commitment, effort and accountability from both sides of the equation. Sales Transformation Practice Leader at KPMG in an interview with Retail TouchPoints.

Marketing 278
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The importance of an elite B2B customer experience

Inside Retail

With a greater proportion of the workforce than ever being represented by digital-natives (brand agnostic, experience and values driven, mobile first) and this proportion only expected to grow in coming years, it is more important than ever for retailers to re-evaluate their B2B experience strategies to put the customer at the forefront.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

On the other hand, some businesses, such as home improvement stores, actually saw sales increase throughout the pandemic and began course-correcting their retail footprints to account for more online traffic. Just look at the ‘digital first’ brands such as Alibaba , Amazon , Apple , and Google that are investing more in physical retail.

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How to Price Your Product for a Successful Retail Launch

Retail Bound

Understand Your Target Market Knowing your target market is essential in pricing your product successfully. You need to understand their spending habits, income levels, and perceived value of similar products in the market. Keep pricing at the forefront of your business strategy and watch your new product soar!