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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands.

Consumer 312
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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

Shipping 237
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The Secret Behind Quick-Turn Merch: A Strong Partner

Retail TouchPoints

This branded apparel — or merch, as it’s more commonly called — sent consumers into a frenzy. How do these brands turn around these drops so quickly? The key to consumers’ hearts lies in the merch partner you choose. Additionally, a proven track record of successful products (especially with a quick-turn drop) is essential.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Reward members with Beauty Insider points for attending and interacting at the retailer’s Sephoria virtual brand founder events. Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? .

Consumer 226
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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce. This is causing many Americans to stress this holiday season.”.

Consumer 264
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Whether using tried and tested pre-built templates from Klaviyo’s extensive library, or building unique flows using a simple drag-and-drop tool to create their own, retailers can create advanced, profitable automated flows that are proven to boost conversion rates. Thank you messages can be tailored to new shoppers or returning customers.

Marketing 287
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. The trade-off is long shipping times, another thing Wish is working hard to improve.